U.S.A. and Canada Pavilions to Expand and Enhance Footprint at Metstrade 2025

When Metstrade runs Nov. 18-20 in Amsterdam, the global marine industry will see an exciting new chapter for North America. For the first time, the Canada and U.S.A. pavilions will co-locate in Hall 12, establishing a unified presence that reflects the region's innovation, craftsmanship, and leadership in recreational boating. The co-located pavilions will feature 75 companies, including seven participating for the first time.

At the center of this new hub is the North America Stage-a collaboration between NMMA, the International BoatBuilders' Exhibition & Conference (IBEX), and Soundings Trade Only-offering three days of sessions designed to educate, inspire, and connect marine professionals from around the world. The North America Stage will be one of four presentation stages throughout Metstrade offered by RAI Amsterdam.

Hall 12: A Destination for Innovation
Visitors to Hall 12 will find a dynamic showcase of materials, systems, and services from U.S. and Canadian suppliers serving the global marine marketplace. Anchored by NMMA (#12.902), IBEX (#12.909), and Soundings Trade Only (#12.700), the space will serve as a central meeting point for collaboration, innovation, and business growth.

On Stage: Insights Driving the Future of Boating
The North America Stage, elevated with Wet Sounds, the official audio sponsor, will be the heartbeat of Hall 12, bringing together leading experts and innovators to explore the forces shaping the industry-sustainability, market access, consumer trends, and leadership. Curated by NMMA, IBEX, and Soundings Trade Only, the three-day program delivers actionable insights for builders and suppliers through sessions on renewable composites, new electrical standards, trade policy, and emerging consumer research. With thought-provoking panels, interactive discussions, and the introduction of the Visionaries & Vino networking series, complete with wine tastings, the stage offers a front-row seat to the ideas, technologies, and people driving the future of recreational boating.
View the full schedule here

Adding to the excitement, the North American Networking Reception will take place on Wednesday, Nov. 19, from 16:30-18:30, on the North America Stage in Hall 12. Presented by NMMA (Stand 12.902) and sponsored by BAR Marine by EDM (Stand 12.810) and Wet Sounds (Stand 12.728), the reception offers an opportunity to unwind and connect with peers from across the Canadian and U.S. marine industries. Guests can enjoy North American-inspired flavors, music, and conversation as they celebrate collaboration and new business opportunities within the Hall 12 community. Drinks and light bites will be served.

With the launch of the co-located Canada and U.S.A. pavilions and North America Stage, Hall 12 becomes more than a location-it's a destination. Builders, suppliers, and distributors can connect directly with NMMA, NMMA Canada, IBEX, Soundings Trade Only, the U.S. Coast Guard, and ABYC, alongside leading innovators from across the continent. Whether exploring sustainable solutions, entering new markets, or engaging future consumers, Hall 12 is the place to be at Metstrade 2025.