DELIVEROO TAKES A BITE OF THE MID-WEEK DINNER MARKET WITH FAMILY DINNEROO

• The delivery platform has partnered with +30 leading UK restaurants to offer family friendly, shareable dishes for £25 or under.

• Available from Monday to Thursday at 4.30pm - 6.30pm, Family Dinneroo offers parents the opportunity to share more quality time together with their families during the week, while supporting restaurants to tap into customer demand outside of peak hours.

• Parents will be able to schedule deliveries to help families plan ahead, with the ability to make changes until the day it's due to be delivered.
  
  

1st September 2025, London, UK; Deliveroo today announces Family Dinneroo, a new offering designed to capture the mid-week family meal market and expand category usage.

Initially launched in partnership with +30 of the UK's leading restaurant brands available on Deliveroo - including Bill's, PizzaExpress and Wagamama* - Family Dinneroo will offer a curated set of family-friendly, shareable meals for up to four people, for £25 or under.

Family Dinneroo offers a convenient alternative for parents looking to reduce the mental and physical load of weekday family mealtimes. It is the first time Deliveroo has worked with its partners to significantly adapt menu formats to create dishes containing multiple portions suitable for sharing, with the ability to customise to suit individual needs. These menus will be available between 4.30pm and 6.30pm on Monday to Thursday, and are exclusive to the Deliveroo app, not available on any other food delivery platform**.

The benefit to restaurants is capturing more at-home meal occasions and increasing family usage during quieter periods of the week. The service offers the ability to schedule deliveries, with families able to order their dishes up to five days in advance, helping parents pre-plan their weekly schedules, and allowing restaurants to utilise their existing kitchen space and workforce to meet new customer demand outside of peak trading hours.

Carlo Mocci, Chief Business Officer at Deliveroo, said: "Family dinner time is one of the most cherished parts of the day across the country. Yet, we know many parents are time-poor, and plating up balanced meals for varying tastebuds is a source of stress. As a parent myself, I can relate to the chaos of everyday family life so this new offer is designed to help relieve some of the mental load.

Carlo Mocci, Chief Business Officer at Deliveroo, said: "Family dinner time is one of the most cherished parts of the day across the country. Yet, we know many parents are time-poor, and plating up balanced meals for varying tastebuds is a source of stress. As a parent myself, I can relate to the chaos of everyday family life so this new offer is designed to help relieve some of the mental load.

"Restaurant delivery has been traditionally perceived as an indulgent treat, reserved for a Friday night or weekend. Many of our restaurant partners believe this is not the case, and that delivery can play a greater role during the week. Family Dinneroo offers a way for restaurants to unlock new meal occasions and new customer demand during off peak hours."

Tom James, Managing Director at Bill's said: "At Bill's we've always believed food tastes better when it's shared, especially with your family. We are incredibly excited to launch Family Dinneroo, and the opportunity to delight families across the country while enjoying meals together at home with fun, convenient, delicious and shareable options to suit busy mid-week schedules."

The range initially focuses on several different cuisines, including beloved staples that are the traditional go-to for families, other familiar favourites and more adventurous options to encourage culinary exploration. The roll-out will be phased over the coming months, reaching 30 towns and cities across England, Scotland and Wales**. In addition, Dublin will launch at the end of September.

NOTES TO EDITORS

To order or pre-schedule (up to the day of delivery) Family Dinneroo from your nearest participating restaurant, simply head to the Deliveroo app or online and click on the 'Family Dinneroo' icon at the top of the screen and follow the instructions. Only available Monday to Thursday between 4.30 pm - 6.30 pm. Items are subject to availability. The £25 (or item price quoted) excludes service, delivery and other fees. Geographical restrictions and terms apply.

*The £25 price excludes service, delivery and other fees. Geographical restrictions apply.

**Will be available as a dine in option at select restaurants at their own discretion.

**Full list of towns & cities - roll out will be phased from September, and menu availability varies by location:

• Bath
• Birmingham
• Bournemouth
• Brighton
• Bristol
• Cambridge
• Camberley
• Canterbury
• Cardiff
• Chelmsford
• Cheltenham
• Colchester
• Coventry
• Crawley
• Dublin
• Edinburgh
• Glasgow
• Leeds
• Liverpool
• London
• Manchester
• Milton Keynes
• Norwich
• Nottingham
• Oxford
• Portsmouth
• Reading
• Royal Tunbridge Wells
• Sheffield
• Southampton
• York