Samsung Launches The Frame Hospitality Model at HITEC 2026

Samsung Electronics Co., Ltd. today announced the global launch of The Frame (HL03H model) at HITEC 2026, the largest and longest-running international hospitality technology event, held from June 15-18 at the Henry B. González Convention Center in San Antonio, Texas. Designed for hotels and premium commercial spaces, the new model brings the world's first Art TV to Samsung's hospitality TV lineup. It serves as both a premium display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces.

"With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses," said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. "Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences."

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well¹.