AirAsia Media Takes Flight to Champion Malaysia’s ASEAN Chairmanship 2025 with Region-Wide Awareness Campaign

Prominently displaying the chairmanship logo on its aircraft and throughout its travel ecosystem, such as placements in the AirAsia MOVE duty-free catalogue, digital banners on the MOVE app & web, as well as AirAsia Ride car wraps and recently introduced in-car tablet ads, KOL engagement and more! AirAsia Media is creating millions of high-impact impressions. This effort amplifies the core tenets of Malaysia's chairmanship and shares in the collective pride in the nation's accomplishments, showcasing the vibrancy of our community and the spirit of regional cooperation to the world.

The upcoming 47th ASEAN Summit in October will bring delegates, leaders, and visitors from across the region and beyond to Kuala Lumpur, and it's vital to show a "whole-of-nation" approach. This campaign demonstrates that the entire nation stands behind Malaysia's core message of "Inclusivity and Sustainability," reinforcing our belief that no one is left behind in the pursuit of regional prosperity and reflecting our deep commitment to ASEAN solidarity and its potential.

Mahek Shah, Head of AirAsia Media, said, "Our goal was to create a truly immersive campaign that touches every point of the travel journey. From the sky with our iconic aircraft liveries to the ground with AirAsia Ride, we are creating millions of high-impact impressions.

"This partnership showcases AirAsia Media's unique ability to deliver comprehensive, multi-platform integrated online to offline (O2O) campaignsthat build meaningful connections and drive awareness across Southeast Asia and beyond."

About AirAsia Media: AirAsia Media is the exclusive travel media division of Capital A. It offers a unique advertising ecosystem that connects brands with millions of travelers through a wide range of assets, including aircraft liveries, in-flight aircraft branding, in-flight sampling, in-flight activations, digital platforms like the AirAsia MOVE app & web, on-ground mobility solutions with AirAsia Ride and sponsored travel content.

Contact: To learn how AirAsia Media can help your brand achieve new heights, contact us at [email protected] and follow AirAsia Media on Linkedin for updates.