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03/06/2026 | Press release | Distributed by Public on 03/05/2026 19:06

Apple and the Sydney Opera House collaborate to celebrate Australian creativity

UPDATE 06 March 2026

Apple and the Sydney Opera House collaborate to celebrate Australian creativity

Apple and the Sydney Opera House announced a yearlong collaboration to champion the next generation of creativity, expanding access to initiatives that support Australian art, design, and culture.
Apple and the Sydney Opera House today announced a yearlong collaboration to champion the next generation of creativity through initiatives that support Australian art, design, and culture, including programming for young people and activity within the Opera House's Centre for Creativity.
To launch the collaboration, a newly commissioned artwork, Illuminating Creativity, will transform the Opera House's eastern Bennelong sails from March 25-27 into a canvas for creativity, community, and Australian talent.
The projection will showcase original static and moving-image artworks created in Procreate on iPad by a diverse group of 10 emerging Australian artists. From March 9-15, members of the public are also invited to create their own digital artworks on iPad at free Today at Apple sessions, with the opportunity to submit their creations for consideration in the final projection.
Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people at the nation's premier cultural institution, with Apple to be the founding partner of a new international children's festival being presented later this year. Apple will also support the Opera House's Centre for Creativity - a purpose-built home for hands-on creative participation - and explore new ways to enhance Opera House programming and experiences through technology.
"The Sydney Opera House, like Apple, is synonymous with creativity. This collaboration is a natural fit between two organisations that continue to search for new ways for people to experience the world. From our first international children's festival to exciting programming highlights throughout the year, Apple's support will enable us to continue to inspire and welcome more of the community in line with our ambition to be Everyone's House," said Louise Herron AM, the Sydney Opera House's CEO.
"For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and share their unique visions with the world. The yearlong collaboration with the Sydney Opera House and Illuminating Creativity is a celebration of this legacy, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate. We are thrilled to be working with such an iconic Australian cultural landmark to help inspire the next generation of creatives," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.
Inspired by the waves and surf culture, Australian-based Japanese artist Kentaro Yoshida, commissioned for Illuminating Creativity, shares his expression of movement, intersection, and belonging. Here, with his iPad Pro and Apple Pencil, he uses Procreate to bring his design for the Sydney Opera House's eastern Bennelong sails to life.
Inspired by the waves and surf culture, Australian-based Japanese artist Kentaro Yoshida, commissioned for Illuminating Creativity, shares his expression of movement, intersection, and belonging. Here, with his iPad Pro and Apple Pencil, he uses Procreate to bring his design for the Sydney Opera House's eastern Bennelong sails to life.
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A testament to Australian innovation and ingenuity, Procreate, developed by Tasmanian company Savage Interactive, has become a leading digital art and illustration app for iPad and iPhone globally.
"Procreate was born from the belief that multitouch and Apple Pencil could transform the experience of creating digital art. Fifteen years later, this initiative with Apple and the Sydney Opera House underscores our shared commitment to making powerful creative tools accessible to everyone, from beginners to professional artists," said James Cuda, Procreate's CEO.
Perth-based illustrator Rebecca Mills first discovered Procreate through a Today at Apple session at Apple Perth City, redefining her creative practice. Since then, her career has included designing vibrant, colourful works for exhibitions, award-winning children's books, prints, puzzles, packaging, and murals.
"Procreate on iPad Pro with Apple Pencil Pro has been a complete game changer for my career, allowing me to create professional-level artwork from virtually anywhere. The fact that Procreate is an Australian-born success story makes it extra special. If you had told me at that first Today at Apple session that I'd one day be using iPad Pro and Procreate to design artwork to be projected onto the Sydney Opera House, I wouldn't have believed you. Using these amazing tools to design artwork for such an iconic canvas is a privilege, and I can't wait to see my work light up the sails. It will definitely be a pinch-me moment."
From March 9-15, Apple Store locations across Australia will host free Today at Apple sessions, inviting members of the public to create their own digital artworks on iPad, with the opportunity to submit their creations for consideration in the final projection program. Selected artworks, from both commissioned artists and public submissions, will be curated and projected at 8:30 p.m. on March 25, and at 8:00 p.m. on March 26 and March 27 on the eastern Bennelong sails of the Sydney Opera House.
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    06 March 2026

    UPDATE

    Apple and the Sydney Opera House collaborate to celebrate Australian creativity

    Apple and the Sydney Opera House today announced a yearlong collaboration to champion the next generation of creativity through initiatives that support Australian art, design, and culture, including programming for young people and activity within the Opera House's Centre for Creativity.

    To launch the collaboration, a newly commissioned artwork, Illuminating Creativity, will transform the Opera House's eastern Bennelong sails from March 25-27 into a canvas for creativity, community, and Australian talent.

    The projection will showcase original static and moving-image artworks created in Procreate on iPad by a diverse group of 10 emerging Australian artists. From March 9-15, members of the public are also invited to create their own digital artworks on iPad at free Today at Apple sessions, with the opportunity to submit their creations for consideration in the final projection.

    Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people at the nation's premier cultural institution, with Apple to be the founding partner of a new international children's festival being presented later this year. Apple will also support the Opera House's Centre for Creativity - a purpose-built home for hands-on creative participation - and explore new ways to enhance Opera House programming and experiences through technology.

    "The Sydney Opera House, like Apple, is synonymous with creativity. This collaboration is a natural fit between two organisations that continue to search for new ways for people to experience the world. From our first international children's festival to exciting programming highlights throughout the year, Apple's support will enable us to continue to inspire and welcome more of the community in line with our ambition to be Everyone's House," said Louise Herron AM, the Sydney Opera House's CEO.

    "For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and share their unique visions with the world. The yearlong collaboration with the Sydney Opera House and Illuminating Creativity is a celebration of this legacy, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate. We are thrilled to be working with such an iconic Australian cultural landmark to help inspire the next generation of creatives," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.

    A testament to Australian innovation and ingenuity, Procreate, developed by Tasmanian company Savage Interactive, has become a leading digital art and illustration app for iPad and iPhone globally.

    "Procreate was born from the belief that multitouch and Apple Pencil could transform the experience of creating digital art. Fifteen years later, this initiative with Apple and the Sydney Opera House underscores our shared commitment to making powerful creative tools accessible to everyone, from beginners to professional artists," said James Cuda, Procreate's CEO.

    Perth-based illustrator Rebecca Mills first discovered Procreate through a Today at Apple session at Apple Perth City, redefining her creative practice. Since then, her career has included designing vibrant, colourful works for exhibitions, award-winning children's books, prints, puzzles, packaging, and murals.

    "Procreate on iPad Pro with Apple Pencil Pro has been a complete game changer for my career, allowing me to create professional-level artwork from virtually anywhere. The fact that Procreate is an Australian-born success story makes it extra special. If you had told me at that first Today at Apple session that I'd one day be using iPad Pro and Procreate to design artwork to be projected onto the Sydney Opera House, I wouldn't have believed you. Using these amazing tools to design artwork for such an iconic canvas is a privilege, and I can't wait to see my work light up the sails. It will definitely be a pinch-me moment."

    From March 9-15, Apple Store locations across Australia will host free Today at Apple sessions, inviting members of the public to create their own digital artworks on iPad, with the opportunity to submit their creations for consideration in the final projection program. Selected artworks, from both commissioned artists and public submissions, will be curated and projected at 8:30 p.m. on March 25, and at 8:00 p.m. on March 26 and March 27 on the eastern Bennelong sails of the Sydney Opera House.

    About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. About the Sydney Opera House The Sydney Opera House is the symbol of modern Australia. It is one of the world's busiest performing arts centres, the nation's premier tourism destination, and an architectural masterpiece of the 20th century. A global beacon for creativity, it is inscribed on the UNESCO World Heritage List, and its social value has been estimated by Deloitte at $11.4 billion. Its broad and diverse programming attracts audiences in person and online, with more than 16 million people attending performances and tours over the past decade. In its ambition to be Everyone's House, the Opera House continues to evolve alongside the community it was built to serve. About Procreate Procreate is a professional-grade digital illustration app developed by Savage Interactive in Hobart, Australia. Designed exclusively for iPad and Apple Pencil, Procreate offers a comprehensive suite of tools for sketching, painting, and animating, empowering artists worldwide to create stunning digital art. It has received widespread acclaim, including two Apple Design Awards, and is consistently ranked among the top creative apps globally.
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About Apple

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

About the Sydney Opera House

The Sydney Opera House is the symbol of modern Australia. It is one of the world's busiest performing arts centres, the nation's premier tourism destination, and an architectural masterpiece of the 20th century. A global beacon for creativity, it is inscribed on the UNESCO World Heritage List, and its social value has been estimated by Deloitte at $11.4 billion. Its broad and diverse programming attracts audiences in person and online, with more than 16 million people attending performances and tours over the past decade. In its ambition to be Everyone's House, the Opera House continues to evolve alongside the community it was built to serve.

About Procreate

Procreate is a professional-grade digital illustration app developed by Savage Interactive in Hobart, Australia. Designed exclusively for iPad and Apple Pencil, Procreate offers a comprehensive suite of tools for sketching, painting, and animating, empowering artists worldwide to create stunning digital art. It has received widespread acclaim, including two Apple Design Awards, and is consistently ranked among the top creative apps globally.

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