Future Beauty Brands, Yellow Wood Partners Portfolio Company, Appoints Heather Wallace as Chief Executive Officer

Future Beauty Brands, Yellow Wood Partners Portfolio Company, Appoints Heather Wallace as Chief Executive Officer

New York, July 22, 2026 - Future Beauty Brands ("Future Beauty" or the "Company" or "FBB"), a global beauty platform and portfolio company of Yellow Wood Partners ("Yellow Wood"), a leading consumer-focused private equity investment firm, today announced that Heather Wallace has been appointed Chief Executive Officer to lead the Company's next phase of global growth, innovation and brand expansion.

With more than 20 years of experience leading global beauty and consumer health businesses, Wallace combines direct skincare, dermatology, hair care and cosmetics acumen with hands-on commercial strategy, operations and marketing expertise. Most recently, Wallace served as President, U.S. at Galderma, a Swiss pharmaceutical company that specializes in dermatological treatments and skin care products. She also served as CEO and Board Member of Curology, a leading direct-to-consumer custom skincare provider.

Previously, she was President of the Americas at Revlon, where she led the company's commercial operations across North and Latin America. Earlier in her career, Heather served as Region Head of Henkel Beauty North America, following nearly a decade at Novartis Consumer Health, leading marketing and commercial strategy across multiple consumer health categories. Wallace received an A.B. in Economics from The University of California Davis and an MBA from the University of Michigan - Stephen M. Ross School of Business.

"FBB has a strong foundation built upon an exciting portfolio of iconic beauty brands and I am honored to lead the Company into the next stage of its growth," said Wallace. "I am excited to partner with Yellow Wood to build on FBB's momentum, strengthen our brands, expand our global reach and deliver innovative products that resonate with consumers around the world."

"We couldn't be more excited to welcome Heather as the new CEO of FBB," said Dana Schmaltz, Partner at Yellow Wood Partners. "We have known Heather for many years and admired her accomplishments throughout her career. We look forward to partnering with her and capitalizing on the Company's powerful suite of products and global brand strength."

"Heather brings an exceptional combination of global beauty expertise, commercial discernment and transformational leadership," said Tad Yanagi, Partner at Yellow Wood. "She is a close friend to the firm and we believe she is uniquely positioned to unlock the tremendous potential ahead for Future Beauty."

Wallace succeeds Rob Keen, who served in the role since January of 2026.

About Future Beauty Brands

Future Beauty Brands, formerly Paris Presents Inc., is home to iconic beauty brands, Real Techniques® and Eco Tools® (global leaders in cosmetic and bath accessories), sunless tanning brands, Isle of Paradise®, Tan Luxe® and Tanologist®, and Freeman Beauty®. FBB operates in over 70 markets globally with brands available at all leading in-store and online retailers.

About Yellow Wood

Yellow Wood Partners is a leading consumer focused private equity firm, which invests in both founder-owned consumer brands as well as legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including Chapstick, Suave, Q-tips, Caress, Pond's and Dr. Scholl's. The firm uses its differentiated Consumer Operating DNA® investment and operating strategy to partner with founders and CPG companies to unlock brand value, scale and grow their businesses. For more information, please visit https://www.yellowwoodpartners.com

Contacts
Yellow Wood Partners LLC
ASC Advisors

Steve Bruce / Taylor Ingraham / Kylie Souder
+1 (203) 992-1230
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