Pure Storage at AfroTech: Championing DEI in Action

At Pure Storage, diversity, equity, and inclusion (DEI) are not just buzzwords-they are fundamental pillars of our culture and business. This commitment took center stage as we proudly sponsored and participated in AfroTech, the largest conference for Black innovators, tech leaders, and entrepreneurs.

What Is AfroTech?

AfroTech stands as a groundbreaking event, bringing together the brightest Black professionals and thought leaders in technology. It is a hub for networking, showcasing emerging trends, and exploring cutting-edge tech products. AfroTech provides a platform where innovation meets opportunity, creating a space for collaboration and empowerment that drives the tech industry forward.

Our decision to sponsor AfroTech reflects more than a business investment; it's an investment in people and values.

"At AfroTech, we engage with diverse talent while demonstrating our commitment to inclusivity and social responsibility. More importantly, AfroTech allows us to visibly support communities of color, showing that Pure is invested in more than just recruitment-it's about aligning our brand with the values of diversity, equity, and inclusion." -Christine Dickinson, Principal Recruiter, Pure Storage

Through our sponsorship and presence at AfroTech, we aim to send a powerful message: Pure Storage stands with underrepresented communities, fostering inclusivity not only within our workforce but also in the tech ecosystem as a whole. This goes beyond hiring; it's about making a lasting impact, building trust, and inspiring change.

Our Objectives at AfroTech

Heading into the conference, we set out with three clear goals:

1. Expand Employer Brand
   By participating in AfroTech, we aim to showcase Pure Storage as a company that values and uplifts diverse voices. Our presence signals to prospective employees, partners, and customers that DEI is central to who we are.
2. Lead Generation and Engagement
   AfroTech provides an unparalleled opportunity to connect with top-tier talent. By fostering meaningful conversations and building relationships, we are growing a pipeline of innovative thinkers and doers who align with our mission.
3. Employee Development
   For Pure Storage employees attending AfroTech, the experience is just as enriching. From engaging in thought-provoking learning sessions to building connections with trailblazers across the industry, AfroTech serves as a powerful platform for professional growth.

Looking Ahead: Pure Storage's Commitment to DEI

Our participation at AfroTech is just the beginning. Future sponsorships and continued engagement in similar initiatives are essential as we strive to make a meaningful impact. AfroTech has already proven fruitful, allowing our employees to connect with incredible talent and gain valuable insights. It also reinforces our position as a company that not only prioritizes DEI but actively works to embody these values through action.

As Christine noted:

"Sponsoring events like AfroTech demonstrates our values through action. This visibility influences how customers, partners, and potential employees perceive Pure Storage, showcasing who we are and what we stand for in the world."

At Pure Storage, we believe that fostering diversity, equity, and inclusion is essential to shaping a better, more innovative future. By supporting events like AfroTech, we're not just amplifying voices but also taking meaningful steps to create a tech industry that's reflective of the diverse world we live in.

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