Marketron Expands Traffic as a Service as Broadcasters Turn to Outsourced Traffic Operations

HAILEY, Idaho - April 6, 2026 - Marketron, a leading provider of broadcast traffic, revenue management, and digital advertising solutions for broadcasters, today announced the expansion of its Traffic as a Service (TaaS) program, an outsourced service that provides experienced traffic professionals to support station operations. The expansion reflects strong and growing demand from broadcasters seeking reliable operational support as traffic teams become harder to staff and advertising workflows continue to grow more complex.

Marketron has been providing Traffic as a Service to broadcasters for more than a decade and is increasing its investment in the program as adoption continues to grow. The company continues to expand the program through a combination of experienced traffic professionals and technology enabled workflow automation, allowing Marketron to support more stations while maintaining the operational precision broadcasters to rely on.

Across the industry, stations are being asked to do more with fewer resources, while the pipeline of new traffic professionals entering the workforce continues to shrink. Traffic operations remain essential to revenue delivery, yet they are increasingly difficult for stations to staff and maintain internally. Traffic as a Service provides a practical model that allows broadcasters to maintain operational continuity while enabling internal teams to focus on revenue generation and growth initiatives.

Today, Marketron supports broadcast operations across the country through one of the industry's largest dedicated traffic teams, giving stations access to specialists who understand the demands of modern revenue workflows and the operational precision required to keep revenue moving. By combining experienced traffic professionals with the technology stations already rely on, Marketron is helping broadcasters modernize how revenue operations are managed and supported.

Marketron CEO Jimshade Chaudhari commented "TaaS was designed to support broadcasters who need dependable traffic expertise supporting their daily operations," …"Traffic is essential to keeping revenue flowing, but it is not where most stations want to invest scarce resources. By outsourcing these functions to experienced professionals, stations can ensure accuracy and continuity while allowing their internal teams to focus on strategic priorities."

"Demand for Traffic as a Service continues to grow as stations look for practical ways to maintain operational efficiency," Chaudhari added. "We are expanding the program and continuing to invest in the team and technology that allow us to support more broadcasters while maintaining the reliability they depend on."

Built on Marketron's industry-leading traffic software, TaaS supports core traffic workflows including log preparation, reconciliation, and billing coordination while maintaining full system visibility within the station's existing traffic environment.

Key benefits include:

• Outsourced Traffic Expertise - Experienced professionals supporting daily traffic workflows
• Extended Traffic Capacity - Additional operational support without increasing internal headcount
• Continuous Coverage - Reliable service with built in backup support
• Structured Traffic Workflows - Consistent log preparation, reconciliation, and billing coordination
• Full System Visibility - Stations maintain oversight within their traffic environment

For more information, visit
https://www.marketron.com/taas