Redefining Entertainment: AI & Advanced Workflows

At NAB's "Redefining Entertainment: AI & Advanced Workflows" panel, Logan Lawler held up a small box, a soft green glow radiating from it.

"I kind of wanted to have one of those moments where I hold it up and everyone cheers," he joked. "You guys didn't cheer but that's okay."

The crowd laughed, possibly assuming it was just a prop. In fact, it was something unprecedented, the first desk-side developer platform to offer a unified memory architecture with 128GB, purpose-built for on-premises AI development. That box, the Dell Pro Max with GB10, is designed for agentic AI workloads that demand local processing without cloud dependencies, a revolutionary leap for AI developers.

As Dell's lead for Pro Max AI GTM Solutions, Lawler used the moment to illustrate how quickly agentic AI is finding traction in creative industries.

Dell Pro Max with GB10 Brings AI On-Prem

The system Lawler presented removes one of the biggest barriers to agentic AI adoption, lack of control. Studios are reluctant to work with tools that require constant cloud access or force them into unfamiliar software environments.

With on-prem, developer-ready systems like the Dell Pro Max with GB10, those barriers disappear. AI agents can now run locally, integrate into existing tools like Adobe Premiere Pro or Photoshop, and accelerate real-time creative workflows without compromising security or workflow familiarity.

The Dell Pro Max with GB10 makes this possible by combining massive memory and compute performance into a compact, Linux-supported system tailored for developers. Its 128GB of unified memory gives agent-based tools the breathing room they need to operate at full scale. Built on NVIDIA's Grace Blackwell architecture, it delivers agentic inference and multi-modal context retention of large memory models, all at the desk-side, secure and cloud-optional.

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Local AI Power

At the NAB panel, the discussion quickly moved beyond hardware specs to what local AI power could mean for creative teams. Bluemoon AI offered a clear answer. The company is pioneering real-time video analytics and autonomous processing workflows, exactly the kind of agentic workloads that thrive on the Dell Pro Max with GB10's on-prem, high-memory architecture.

Helina Packer, Co-founder and Chief Creative Officer at Bluemoon AI, explained why this matters so much to their clients:

"You get into the zone, and our AI is trying to keep you there," Packer said, describing how their tools eliminate mundane tasks that interrupt creative flow.

For Bluemoon's clients, running these tools locally is essential.

"Studios demand it. They want it. They're not going to let anything go onto the cloud unless something new happens." Local control secures IP, unlocks time savings, eliminates waiting in queues, and allows creative teams to iterate and experiment without upload and download delays. "This coupled with AI allows a creative to try different things, push the art form, and it's really good on the budget."

Packer's point reflects a hard truth in creative production; most studios won't touch agentic AI unless it can run on-prem. The catch is that running it locally has never been easy, these workloads are memory-hungry. Real-time video analytics, multi-modal context retention, and AI-driven editing all consume huge amounts of RAM, which is why they've traditionally been pushed to the cloud.

Memory is King

Jason Yang, Bluemoon AI's Co-founder, has experienced this challenge firsthand. He's seen how quickly memory limits can bottleneck even the most capable AI workflows. For years, that meant relying on cloud infrastructure to get the capacity needed.

"I was using ChatGPT, and then one day I was like, wait, I could just use the LLM that I already deployed internally instead of going online," he recalled.

When Lawler showed him the Dell Pro Max with GB10, Yang was instantly intrigued. "I was super geeking out because for us on the studio developer side, memory is king."

Yang's in-house agentic AI now handles content analysis, internal communication, and project management. This is possible because he can meet the massive memory demand locally.

"We've been working with Dell on using their hardware with NVIDIA accelerated GPUs. We're using the latest workstation, which is 48 gigs of memory. Most of our tools can fit on the 48, and then we can scale linearly. So, when I add more cards, things go faster."

Next Level On-Prem AI

At NAB, it was clear the conversation had shifted. The story was about giving creatives the tools to move faster, iterate more freely, and keep their vision intact. With devices like the Dell Pro Max, agentic AI is no longer a cloud-only dream; it's a tangible, on-prem reality, ready for the next shot, the next cut, the next big idea.

The conversation around AI in entertainment often centers on bold predictions and flashy demos. But real transformation happens when the technology disappears into the workflow, when the AI agent is just another trusted collaborator. The Dell Pro Max with GB10 is making sure the show gets made.

For years, running advanced AI locally was out of reach for most creative teams. Now, studios are discovering they can keep their data secure, work without cloud delays, and still harness cutting-edge AI power. Agentic AI isn't replacing the creative process, it's amplifying it. And with the right hardware on the desk instead of in the data center, it's only a matter of time before it becomes the industry norm. Sometimes the future arrives quietly, in an unassuming device that doesn't get the cheers it deserves.

Learn More

Explore how the Dell Pro Max with GB10, powered by NVIDIA Grace Blackwell, is changing how developers build AI workflows at the edge, securely, locally, and at scale.

Agentic AI thrives where performance meets freedom. With Dell and NVIDIA, that freedom lives right on your desk.

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See It In Action

Dell will be at IBC Amsterdam 2025, September 12-15, showcasing the Dell Pro Max with GB10 in the Innovation Zone. Stop by to experience how unified memory and agentic workflows come together in real time and see what the future of AI development looks like when it's built for your desk, not the cloud.

• Exhibitor Details
• Zone Map: Hall 14 - 14.C35
• Zone Map: Hall 7 - 7.A23