The Gauge™: Poland | April 2026

April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a day - 2 minutes less than in March and almost the same as in April of last year. This decline was driven entirely by viewers moving away from traditional television, while the online segment recorded significant growth.

The shift away from traditional stations pushed streaming's share of total viewership close to another historic milestone, rising from 10.5% in March to 10.9% in April. Interestingly, this jump occurred despite weaker performance from one of the market leaders. While YouTube maintained a stable share of 2.3%, Netflix's result shrank from March's 2.0% to 1.7% in April.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The "Other" category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.