Amazon.com Inc.
06/16/2025 | Press release | Distributed by Public on 06/16/2025 23:11
Watch: LeBron James announces Prime Day 2025 dates in a new Amazon commercial
Key takeaways
- LeBron James stars in a new Amazon commercial announcing Prime Day 2025 dates.
- James's brand, The Shop Men's Grooming Line, offers 35% off during Prime Day.
- Prime Day 2025 will feature millions of deals across more than 35 categories exclusively for members.
Basketball superstar LeBron James is pushing boundaries beyond the court in a new Amazon commercial announcing the dates for Prime Day 2025, which are July 8-11. The commercial-titled "What's next?"-is part of the global "Greatness Is a Deal Away" campaign, which taps into a pivotal moment as James contemplates the next chapter of his legendary career, using his journey to inspire Prime membersto pursue their own possibilities.
In the 60-second spot, James explores unexpected roles, from crafting the perfect fade as a barber to mastering hibachi-style cooking, and even showcasing his real singing voice in a memorable lounge performance. "It's about that spirit of never settling, always pushing to discover what's next," James shares about the campaign.
James was deeply involved in the creative process, from brainstorming scenarios to selecting the perfect song for his lounge singer scene, ensuring the campaign authentically represents his personality and legacy. "Prime Day is our biggest moment of the year to make Prime members feel special and valued," said Jo Shoesmith, VP, Global Chief Creative Officer. "Who better than LeBron James to show how getting a great deal can make anyonefeel excited and ready to embrace 'what's next'?"
Prime Day is Amazon's biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals.
The collaboration extends beyond the commercial, featuring James's brand The Shop Men's Grooming Line,which is available on Amazon with an exclusive Prime Day deal of 35% off the entire line. The collection includes seven essential products, from daily moisturizers to beard care, all designed to help customers bring their A-game to their everyday routines.
James's partnership with Amazon also includes Mind the Game, his hit basketball analysis podcast where he and NBA legend Steve Nash break down the game they love, produced by Uninterrupted and distributed by Wondery, Amazon's podcast studio. Now in its second season, the show offers unprecedented insights into basketball strategy and mindset, with audiences watching on Prime Video, Fire TV Channels, listening on Amazon Music Echo devices, and wherever podcasts are available including YouTube.
Exclusive: See a clip of LeBron James's podcast 'Mind the Game,' now on Wondery and Prime Video
The NBA superstar has signed a multiyear deal with the Amazon company Wondery to bring back his podcast, this time with new co-host Steve Nash.
This multifaceted collaboration arrives as Amazon deepens its commitment to basketball culture through its landmark 11-year streaming partnership with the NBA and WNBA, featuring an all-star lineup of analysts including Dirk Nowitzki, Dwyane Wade, and Candace Parker.
Prime Day 2025returns this July, offering millions of deals across more than 35 categories exclusively for Prime members. The campaign acknowledges that customers view Prime Day as the perfect time to acquire those wish-list items they've been waiting to buy, transforming aspirations into achievements. As James demonstrates in the campaign, greatness isn't just about past accomplishments-it's about what you do next.
Learn more about Prime Day 2025. Also learn more about all of Prime benefits available to members.
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Related Tags
- Amazon Prime Day
- Amazon Prime
- Retail
- Shopping
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Amazon.com Inc. published this content on June 16, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 17, 2025 at 05:11 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at support@pubt.io