The Wall Street Journal – Puma Wants To Improve Its Brand. AI Might Help.

The Wall Street Journal. An article about Puma's plans to tap genAI for its branding and online sales efforts to build better relationships with customers includes insights from VP, Principal Analyst Brendan Witcher about how brands using genAI to build more personalized experiences at scale is a long journey.

Read the full article here. Read more from Brendan here.