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Forrester Research Inc.

09/24/2024 | Press release | Archived content

The Wall Street Journal – Puma Wants To Improve Its Brand. AI Might Help.

The Wall Street Journal. An article about Puma's plans to tap genAI for its branding and online sales efforts to build better relationships with customers includes insights from VP, Principal Analyst Brendan Witcher about how brands using genAI to build more personalized experiences at scale is a long journey.

Read the full article here. Read more from Brendan here.

Forrester Research Inc. published this content on September 24, 2024, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 02, 2024 at 18:25 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]