Grass Valley to Demonstrate AMPP’s Open Ecosystem with GV Alliance Partner Showcase

Booth 9.A01 at IBC 2025 will feature demonstrations of real-world integrations of Alliance partner technologies with AMPP and the GVMU ecosystem

MONTREAL, CANADA - September 8, 2025 - IBC 2025 will see the full collaborative power of the GV Alliance brought to Booth 9.A01, as Grass Valley showcases real-world integrations of partner technologies with its Agile Media Processing Platform (AMPP) and GV Media Universe (GVMU) ecosystem. AMPP is open by design, and the partner showcases will demonstrate how AMPP enables more flexible, cost-efficient, and scalable workflows for news, live production, sports, and playout.

By combining the power of Grass Valley's software-defined ecosystem with complementary partner technologies, the GV Alliance ecosystem delivers integrated solutions that accelerate deployment, simplify workflows, and gives customers the flexibility to build systems tailored to their operations.

"Broadcasters have told us they don't want to be locked into one vendor, and we've heard that loud and clear," said Matt Yates, Director of Strategic Alliances at Grass Valley. "Customers want confidence that their tools will work together seamlessly. That's the purpose of the GV Alliance, and at IBC 2025 we're showing how these integrations with AMPP and our product family deliver real, practical benefits".

The showcases cover technology integrations across five areas: Newsroom & Editorial Tools; Production & Live Contribution; Storage & Data Management; Cloud Playout & Media Services; and Hybrid Control & Integration.

Newsroom & Editorial Tools

The modern newsroom is no longer just a physical studio space; it's a hub for story-centric, multi-platform content creation, where reacting quicker than the competition is critical for success. Broadcasters are being challenged to innovate faster, create ever more content, while running their business with increased efficiency. Grass Valley will demonstrate how it is working with its Alliance partners to intelligently address the industry's major pain-points.

Saga will demonstrate its cloud-native, story-centric NRCS integrated with Framelight X, providing newsrooms with faster, more collaborative workflows. By combining FLX media access with a modern NRCS, Saga accelerates story production while keeping the newsroom at the center of the workflow.

Mavis will be on stand to show how the camera apptransforms iPhones into professional camera-to-cloud tools. The app streams progressive uploads directly to Framelight X, enabling fast turnaround for news and social content while providing professional focus, exposure tools, and codec control.

Zoom Communications will demonstrate their new ZoomISO cloud platform, using MXL to provide high-quality remote contribution feeds into AMPP, enabling newsrooms and event teams to include multiple remote contributors seamlessly.

qibb will showcase its low-code media workflow orchestration platform, enabling integrations from a library of over 130 connectors. Integrations include: Schedule and traffic integration for linear and FAST playout with AMPP Playout X; Social media publishing with Framelight X; and File accelerated delivery and sharing with Framelight X. By simplifying system integration and reducing time to go live, qibb further accelerates ROI for AMPP deployments while supporting scalable automation.

Production & Live Contribution

Technology is reshaping traditional broadcast models. Cloud-native production is driving greater efficiency, enabling direct-to-consumer, FAST, and social-first platforms to expand both the number of distributors and the volume of content produced. Grass Valley will showcase how it has been working closely with Alliance partners to deliver flexible, cost-efficient, and fully integrated solutions that provide customers with more diverse ways to create content.

Vislink will feature its INCAM 5G HEVC UHD integration for LDX 100 Series, showcasing broadcast-quality wireless contribution with dual SIM resilience and integrated AMPP ingest. This solution offers a faster, cost-effective alternative to traditional RF systems for live production.

Acromove will show off its private 5G appliance, working with Vislink and Grass Valley to provide an end-to-end live production solution.

Make Pro X brings modular professional audio surfaces integrated with AMPP, combining tactile control with modular flexibility. Audio professionals benefit from motorized faders, rotary controls, and touch-sensitive buttons within a fully integrated AMPP workflow.

Skaarhoj will show how itscontrol panels, including the PTZ Controller and Master Key One, allow operators to unify multiple device brands, including AMPP, under a single interface. With a simple web-based configuration, and attractive Danish design, it allows customers to streamline complex productions.

Telos Alliance will present its new Junger Audio FlexAIcloud, its cloud-based audio processing platform and the Telos Infinity VIP Intercom. FlexAI offers features including AI-driven loudness correction, AES67, Dolby, 2110-30, encoding and decoding, automix support for next-generation audio standards, upmix and downmix capability), and flexible deployment across cloud, COTS, or hardware. Junger Audio enhances AMPP productions with software-defined, AI-powered audio tools. Telos Infinity VIP integrates directly with AMPP, enabling scalable, true cloud intercom systems over standard IT networks.

Storage & Data Management

Data storage is a cornerstone of software-defined production, but without careful planning, costs can spiral, and management can become a barrier instead of a benefit. Editorial teams need instant access to files and consistent metadata to find, edit, and publish quickly. Meanwhile, businesses demand resilience, security, and redundancy, all while keeping total cost of ownership under control. At IBC, Grass Valley will show how its Alliance Partner integrations deliver secure, intelligent data management that helps customers unlock their full potential.

Pixitmedia will showcase Ngenea and Pixstor, offering high-performance storage and intelligent data workflows. With Ngenea, editors can start work on growing files anywhere in the world, just 30 seconds behind live, while archives and asset management systems remain synchronized, reducing operational complexity, carbon footprint and costs.

Wasabi cloud storage will be integrated into workflows with EDIUS 11 and Framelight X, offering predictable costs, enterprise-grade security, and multi-region storage, helping customers optimize cloud storage for AMPP workflows.

Cloud Playout & Media Services

​​Cloud production delivers clear workflow and cost benefits, but the real challenge is often how to support software-defined operations day to day. Grass Valley and its Alliance partners provide orchestration and deployment tools that allow customers to configure once, then scale productions up or down as needed. The showcase will demonstrate how AMPP's partner ecosystem allows companies to tap into new monetization opportunities while taking advantage of pre-built workflows and ready-made integrations.

AWS Elemental integration with Playout X will be highlighted through MediaPackage, MediaTailor, and MediaConnect, delivering end-to-end FAST playout and cloud-based content monetization. This collaboration allows broadcasters to scale efficiently while maintaining full control of live and on-demand video workflows.

Dataminer by Skyline Communications will demonstrate orchestration and monitoring of AMPP resources, automating workflows, scheduling online and offline resources, and providing real-time monitoring across cloud and on-premise environments.

Layercake will showcase how its Streamcake solution enables templated, cloud-based production orchestration of AMPP and third-party apps, centralizing resource management, billing, and multi-CDN distribution for more efficient remote production.

Graphics & Audience Engagement

As Live broadcasting continues to evolve, the importance of graphics and audience engagement grows. They're no longer just decorative features, they've become central to storytelling, branding and attention retention. Grass Valley is pleased to work with two leading cloud native partners who offer scalable and dynamic solutions.

MxMz will exhibit the integration of its HTML5/SVG graphics with Sports/Event Producer and Maverik X, providing scalable, cloud-native graphics that can be edited and animated in real time without specialized hardware.

Digital Joy will show how its tools bring live audience engagement to productions, including quizzes, polls, contests, and branded events, integrated into AMPP workflows to enhance interactivity and viewer experience.

Hybrid Control & Legacy Integration

Broadcasters have significant capital tied up in legacy equipment and workflows, so moving to software-defined production often needs to be a phased transition. Grass Valley's partners help bridge that gap, providing solutions that connect existing systems with the next generation of production tools.

TSL will show hybrid control and monitoring solutions, including AMPP Portal, GVO Tally, and protocol conversion tools, bridging legacy devices with AMPP and supporting phased software-defined adoption.

Seamless Collaboration

Through the GV Alliance, Grass Valley and its Alliance partners demonstrate how integrated, cloud-native, software-defined workflows can be deployed today. These solutions at IBC 2025 highlight a future of media production built on openness, flexibility, and seamless collaboration. Join Grass Valley and its GV Alliance partners on Booth 9.A01, IBC 2025, RAI Amsterdam Convention Center, September 12-15.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.