What’s Happening with the Vital Farms Lawsuit

A BS-Free update and how we're continuing to raise industry standards

We've been actively setting the record straight for several years about false allegations related to a lawsuit from 2021. We always stand by our high standards.

A handful of people have asked us for an update on this case over the past week. Here's the latest:

• First, there's some misinformation out there that PETA is actively suing Vital Farms. That's not true. The PETA Foundation helped file this case in 2021, but they dropped out of this case over a year ago (May 2023). They did not provide a reason for quitting the case, but we believe it was because they realized their claims were weak once they learned more about how we operate.

• Second, the court dismissed the class action claims last month. For anyone who wants to see the actual court filing from the US District Court for the Western District of Texas, it's publicly available and you can find it here.

We know that consumers are skeptical about food companies - there is a ton of bullshit out there. We're actively working to raise the standards for transparency, animal welfare and care for stakeholders in the food industry. So much credit should - and does - go to the 350 family farms that we work with to produce our eggs. These farmers are committed to the pasture raised standard, where every bird is free to roam on healthy pasture year-round.

We have built a reputation on delivering quality and ethical foods to households across the U.S., and that is not something we take lightly. If you have questions, you can reach us through social media, email, text, and voicemail - we've got an incredible team that is here to help answer those questions, and they work with our team of animal welfare experts to respond quickly. We regularly update our social content and the FAQ on our website with answers to the most pressing questions. There is also a lot of great information in our annual Impact Report, and, of course, you can see videos of the pasture where the hens who laid your eggs roamed on our Traceability page.