THE ICONIC INTRODUCES RESCUED - GIVING IMPERFECT ITEMS A SECOND LIFE

Sydney, 15th September 2025 - Australia and New Zealand's leading fashion and lifestyle platform, THE ICONIC, has extended its circular fashion offering with the launch of Rescued items. Helping to keep quality pieces circulating and in use for longer, the new shoppable category features both repaired and upcycled pieces, restored and ready for a new life.

The Rescued category includes items that have been identified in THE ICONIC's warehouse with minor imperfections that need some care. At present, faulty items are donated to THE ICONIC's charity partner, Thread Together, returned to brands, sold to resellers or recycled where necessary and possible. With the introduction of the new process, eligible pieces are now intercepted by the warehouse team and sent to Australian startup Revibeto be expertly cleaned and repaired, ready for sale on THE ICONIC at a lower price point. Whilst this initiative has launched in a small pilot phase, there is potential to scale it over time.

Under Rescued, THE ICONIC has also welcomed its first upcycled brand, Re/lax Remade, an Australian label that reworks rare vintage towels into one-of-a-kind hats, accessories and jackets.

The Rescued category is featured within RE-ICONIC®, a new hub for circular solutions designed to help fashion lovers refresh and recirculate their wardrobes. It joins THE ICONIC's existing customer-facing circular fashion solutions, including Pre-Loved as a shoppable category, and Donate and Recycle which collectively aim to address Australia's textile waste challenge and provide customers with a seamless and trustworthy experience.

Gayle Burchell, THE ICONIC's Chief Commercial & Sustainability Officer said, "Driving meaningful change through practical, customer-focused solutions is an important element of supporting the transition towards a circular fashion system in Australia. The launch of Rescued, in collaboration with innovative Australian start-ups Revibe and Re/lax Remade, builds on our Pre-Loved ranges and RCYCL's services and marks another important progressive step. We'll be learning with our customers and brands, testing solutions that resonate, and importantly helping to solve industry challenges. We intend to evolve this offering over time to reflect these learnings."

Burchell continued,"From talking to our customers, we know the re-commerce market can be overwhelming, and many struggle to find desirable items and dependable services. By housing these circular fashion initiatives in one central hub with RE-ICONIC®, we're making it easier for customers to extend the life of their clothing, doing so with purpose, integrity and in collaboration with brands our customers can trust."

As a Foundation Member of Seamless, THE ICONIC is committed to help build a circular fashion system and remove barriers for customer participation.

Ainsley Simpson, Chief Executive Officer, Seamless Australia said, "At Seamless, we are committed to extending the life of clothing and keeping these valuable resources in use for longer. THE ICONIC is leading with innovation transforming items once considered less than perfect into products with renewed value and purpose. These 'Rescued' categories are an exemplar of collaboration between Seamless members and supporters with practical repair and repurposing solutions that create value for customers and achieve positive environmental impact."

The RE-ICONIC landing page has been refreshed to include the Rescued pillar and can be explored here: https://www.theiconic.com.au/re-iconic/

RE-ICONIC® OFFERING

• Pre-Loved:THE ICONIC features a hand-picked selection of brands who specialise in sourcing pre-loved fashion: premium pre-loved womenswear from CIRKULAR,luxury accessories from Azura Rebornand vintage streetwear from The Real Deal.
• Donate or Recycle: RCYCL's services have been available on THE ICONIC since 2024, offering a convenient solution to either donate clothing in good condition to the Salvos Stores or recycle unwearable items. Customers simply purchase the RCYCL or REWEAR services on THE ICONIC, receive a shipping bag to fill with sorted items and take to their nearest drop off location.
• Rescued *NEW INITIATIVE*: Gives items a second chance through repair, cleaning or upcycling. Items returned to THE ICONIC's warehouse that, whilst new, have minor imperfections are identified as requiring some care. Revibeexpertly cleans and repairs these pieces, restoring them, ready for customers to purchase at a lower price point. Additionally, innovative Australian brand Re/lax Remadeis the first upcycled brand to join THE ICONIC's platform.

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About THE ICONIC

THE ICONIC is Australia and New Zealand's leading fashion and lifestyle platform. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience. THE ICONIC offers fast delivery across Australia and New Zealand, with free shipping on orders over $75 and free returns for 30 days. Featuring thousands of international and local brands, its range spans Women, Men, Sport, Beauty, Wellness, Home, Designer, Kids, Toys, and the Considered collection. A proud member of Global Fashion Group-the world's leader in online fashion for growth markets-THE ICONIC is focused on shaping the future of shopping in Australia and New Zealand. For more, visit theiconic.com.au/ @theiconicau.

About Global Fashion Group

Global Fashion Group (GFG) is the leading fashion and lifestyle destination in LATAM, SEA and ANZ. From GFG's people to its customers and partners, the Company exists to empower everyone to express their true selves through fashion. GFG's three ecommerce platforms - Dafiti, ZALORA and THE ICONIC - connect an assortment of international, local and own brands to a market of 800 million consumers from diverse cultures and lifestyles. GFG's platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with local expertise. The Company's vision is to be the #1 fashion & lifestyle destination in its markets, and is committed to doing this responsibly by being people and planet positive across everything it does.