A produce display that adapts to changing stock levels

For larger volumes, the display depth can be extended and reduced again when less stock is available. This allows retailers to respond to seasonal variations or changes in availability in two stages, without having to maintain the same shelf depth at all times. Swivel brackets also allow the shelf angle to be adjusted, providing additional flexibility in product presentation. The solution therefore enables retailers to accommodate logistical changes or specific space requirements within the store layout.

Alongside flexibility in product presentation, practical day-to-day handling in the store was a key consideration during development. The shelf can be extended without tools, allowing staff to adapt the display directly on the sales floor as stock levels change. At the same time, the patented construction is designed to support loads of up to 100 kilograms per extendable shelf, making it a robust solution for fruit and vegetable departments.

The extendable shelf therefore brings together two requirements that go hand in hand in everyday grocery retail: a display that can be flexibly adapted to the current stock situation and a construction designed for straightforward handling by store staff.

"Fruit and vegetables are a product category in which availability, assortments and stock levels can change constantly. The display needs to be able to respond accordingly. Our approach was therefore not simply to develop another shelf, but to make the available display depth adjustable. It was equally important to us that the solution should be straightforward for store staff to handle in their day-to-day work," says Nina Christandl, Product Manager at umdasch The Store Makers.