Greenberg Traurig is Representing The Riverside Company and Impact XM in Acquisition of Jack Morton

NEW YORK - Feb. 3, 2026 - Global law firm Greenberg Traurig, LLP is representing The Riverside Company (Riverside) and Impact XM Acquisition LLC (Impact XM) in connection with the acquisition of Jack Morton, an award-winning global brand experience agency.

Together, Impact XM and Jack Morton bring complementary strengths across creative, strategy, digital innovation, production, fabrication, and impact measurement, forming a fully integrated experiential offering designed to meet the evolving needs of today's leading brands. With expanded global scale across 20 offices spanning North America, Europe, the Middle East, and Asia Pacific, deeper category expertise, and a connected, end-to-end delivery model, the combined agency will help brands create real, human experiences that drive business impact. Experiential services include large-scale conferences, digital engagement, sponsorship, brand activations, trade shows, corporate events, business-to-business experiences, and health care congresses, among other live event services.

The acquisition is subject to customary approvals and is expected to close in Q1 2026.

The Greenberg Traurig team that is representing Riverside and Impact XM is led by Ejim Peter Achi, co-chair of the firm's Global Corporate Practice and its Private Equity Practice, and New York Corporate Shareholder Paul Yakulis. Other shareholders include Richard C. Kim in the Corporate Practice in New York, Jeffrey K. Ekeberg in the Tax Practice in Chicago, August Huelle in the Benefits & Compensation Practice in New York, Natasha L. Wilson in the Labor & Employment Practice in Atlanta, Evangelia Podaras in the Labor & Employment Practice in New York, David M. Greenberg in the Intellectual Property & Technology Practice in New York, David Edington in the Real Estate Practice in Las Vegas, Sean W. Bezark in the Environmental Practice in Chicago, and Stephen M. Pepper in the Antitrust Litigation & Competition Regulation Practice in New York.

The team also includes New York Corporate Law Clerk Genesa Olivieri, New York Corporate Associates Abdulrasheed Bolaji Ijaodola, Korede Sotubo, Yusuf Olalere, Christine Plagmeijer and Seung Won "Selina" Yoo, Associates Sukhdeep S. Gill in the Intellectual Property & Technology Practice in Philadelphia, Megan Eckel in the Labor & Employment Practice in Atlanta, Phillip Popkin in the Benefits & Compensation Practice in New York, and Of Counsels Tzy-Ying (Sandy) Chiu in the Intellectual Property & Technology Practice in New York, Rebecca Tracy Rotem in the Antitrust Litigation & Competition Regulation Practice in Washington, D.C., and Justin Allsop in the Real Estate Practice in Las Vegas.