NEW e6 SOFT GOLF BALL FROM BRIDGESTONE IS RE-ENGINEERED TO BE THE LONGEST AND SOFTEST FEELING MODEL IN FRANCHISE HISTORY

January 22, 2025

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COVINGTON, Ga. - Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e6 SOFT golf ball. Currently the longest running model in the history of Bridgestone Golf as well as the brand's historically biggest seller, the new e6 SOFT is now longer and softer than ever.

After 18 years of uninterrupted success, the e6 SOFT is back with an improved design aimed at players that desire a very soft feel with maximum distance off the tee. To optimize launch and speed, a soft, fast core with gradational compression is combined with a soft, seamless Surlyn cover. Working together the two elements allow golfers to achieve high launch and low spin off the tee for optimum ball speed and distance. And for those that prefer a soft putting feel, the e6 SOFT is made to provide ample feedback while maintaining a pleasing sound and feel.

"The e6 has been an incredible product for Bridgestone Golf," said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. "It is the biggest seller in the history of the company and has enjoyed a loyal following for nearly 20 years. The heritage of the e6 line has really been a foundational product for us that has been enjoyed by millions of golfers, and the new e6 SOFT continues this history by delivering long distance and a soft feel."

The two-piece Bridgestone e6 SOFT will be at retail on February 14thand feature a street price of $23.99 per dozen. It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone's Golf Ball Selection Guide.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and beginning in 2006, revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer's ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone's innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf has also pioneered the development of MindSet technology, the only visual golf ball technology aimed at improving on-course mental focus and concentration. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Jason Day, Kurt Kitayama, Harry Hall, Fred Couples, Matt Kuchar, Chris Gotterup, Boo Weekley, and Takumi Kanaya. [EM1] Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.

Media Contact:

Mike Chwasky, JDPR, [email protected], cell: 310.614.6249

[EM1]Please note this order has been changed + Boo has been added