09/16/2025 | Press release | Archived content
LAS VEGAS, NV - September 16, 2025 - SmartRecruiters, The Recruiting AI Company, is opening HR Tech 2025 with its biggest moment yet: announcing the close of its acquisition by SAP and cutting through the hype of AI with live demonstrations of shipping product, that's delivering real business value to global enterprises today.
"This is more than a milestone, It's a pivotal moment for the industry," said Rebecca Carr, CEO of SmartRecruiters. "We are now an SAP company, and while we're here to celebrate, we're also here to prove what Recruiting AI can do today and to give every TA and HR leader confidence that they can move forward with it, securely, at scale, and with impact."
While many vendors are still demoing prototypes and pitching what's coming someday, SmartRecruiters is putting live Recruiting AI in attendees' hands. The company will showcase Winston, its interaction intelligence and orchestration maestro, powered by SmartOS, the most adaptable and secure hiring operating system.
Winston is already delivering real business value for global enterprises, helping improve efficiency, hire better candidates and faster. Specifically:
At the SmartRecruiters booth, attendees won't just hear about Recruiting AI, they'll get to experience it firsthand:
Shiran Yaroslavsky, VP of Product, will headline a session unveiling the next evolution of Winston, connecting Winston with additional AI agents to deliver even greater recruiting power for TA teams.
"Winston is more than a chatbot," said Yaroslavsky. "He's the conductor of intelligent hiring. And now we're orchestrating even more by connecting Winston to other agents, so TA teams can multiply their impact and deliver better hiring outcomes, faster."
And not to be lost in the impact stories: HR Tech 2025 is also the first time the industry will be able to see and connect with both SAP and SmartRecruiters teams together. Attendees will have the opportunity to talk about the future of Recruiting AI within the SAP ecosystem, now powered by SmartRecruiters.
Tuesday night's Electric Welcome at AREA15 will bring together customers, partners, and industry leaders to celebrate this milestone and toast to the next decade of innovation, scale, and impact.
"Far too many TA and HR teams are still trapped by inertia, unsure how to move forward into AI," Carr added. "This week, we are proving that the future is here, and we're ready to lead them through it."