Basis Global Technologies Inc.
08/05/2026 | Press release | Distributed by Public on 08/05/2026 08:29
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.
CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making it the largest programmatic environment.
Yet, buyers are increasingly scrutinizing that investment."
Read more in AdExchanger.
Basis Global Technologies Inc. published this content on August 05, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 05, 2026 at 14:29 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]