09/25/2025 | Press release | Archived content
Ivoclar and Ethos partnered to tackle a critical challenge: empowering their sales team with the knowledge, confidence, and consistency needed to excel in the field. With sales reps spending most of their time on the road, traditional training methods proved ineffective, leaving gaps in product messaging, sales processes, and overall performance. Through this collaboration, the two companies aimed to create a scalable, flexible solution that delivered targeted learning without disrupting reps' workflows.
This is the story behind this collaboration.