Content Sovereignty: Geolocalization

The evolution of the internet over the past three decades has been nothing short of magical. Starting from the snail-paced DSL connections using modem and telephone lines, we've now come to an era where a 1 Gbps home connection seems like no big deal.

On the content front, too, what started as a trickle built up to a dot-com bubble that burst circa 2000. Even after that bubble burst, we've been in a phase where web content was available to everyone. News, weather, sports, information of any kind-all of this was available for free to anyone with internet access. Google, the noun, rode the wave to become google, the verb. New technologies like SEO emerged as off-shoots of the growth.

Meanwhile, companies that relied on offline revenue watched their fortunes shrink as customers shifted to the convenience of online. After all, why trek to a store when you could get everything at the click of a button?

This sparked an increased investment in tech and measures to monetize the content that these media organizations were generating. Governments around the globe have also realized that the technology is here to stay and have moved, or are moving, many of their services online to enable easy access for their populace. The COVID period has only accelerated the transition to online content delivery.