The world’s news industry invites you to join FACTS IN : FACTS OUT, a campaign to protect news integrity in the age of AI

Led by WAN-IFRA, the EBU and FIPP, FACTS IN : FACTS OUT builds on the BBC/EBU report News Integrity in AI Assistants - An International PSM Study, which found that AI tools systematically change, misattribute or decontextualise trusted news content, irrespective of geography, language or platform.

Complex issue, simple message

'For all its power and potential, AI is not yet a reliable source of news and information - but the AI industry is not making that a priority,' said EBU Director of News, Liz Corbin.

"If enough organisations endorse FACTS IN : FACTS OUT, we hope the AI companies will address the problem urgently. But this is not about finger-pointing; we are inviting the tech companies to engage in a meaningful dialogue with us. The public rightly demands access to quality and trustworthy journalism, no matter what technology they use, so it's clear we need to work together.'"

WAN-IFRA CEO Vincent Peyregne said: "Anyone invested in making and publishing news is encouraged to stand up for trusted journalism by endorsing FACTS IN : FACTS OUT. If AI assistants ingest facts published by trusted news providers, then facts must come out at the other end, but that's not what's happening today."

People increasingly use AI platforms as gateways to news and journalism. When AI tools distort information or misattribute the sources, they erode that public trust that is essential in a functional democracy.

The EBU and its partners invite the world's media organizations to put their weight behind FACTS IN : FACTS OUT by:

• Endorsing the five principles. Contact [email protected] and share your logo;
• Visiting https://www.newsintegrity.org to access resources, information and talking points;
• Sharing the BBC/EBU report with your networks;
• Seeking and enabling dialogue with regulators and technology partners;
• Using the hashtag #FactsInFactsOut on social media.

About FACTS IN : FACTS OUT

FACTS IN : FACTS OUT is part of the News Integrity in the Age of AI initiative, which sets out five key principles AI developers must respect to ensure their tools don't damage the integrity of news:

1. No consent - no content. News content must only be used in AI tools with the authorization of the originator.
2. Fair recognition. The value of trusted news content must be recognised when used by third parties.
3. Accuracy, attribution, provenance. The original source behind any AI-generated content must be visible and verifiable.
4. Plurality and diversity. AI systems should reflect the diversity of the global news ecosystem.
5. Transparency and dialogue. Technology companies must engage openly with media organisations to develop shared standards of safety, accuracy, and transparency.

More at newsintegrity.org

WAN-IFRA External Contributor

[email protected]