10/12/2026 | Press release | Distributed by Public on 10/12/2026 05:49
Home / Holman and ISEE Partner to Optimize Utilization of Autonomous Yard Trucks
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October 12, 2026
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Press Release
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The strategic collaboration is poised to help customers accelerate deployment and streamline the ongoing management of autonomous outdoor material handling units
MOUNT LAUREL, NJ (October 12, 2026) - Holman, a global automotive services leader, today announced a new partnership with ISEE, a leader in AI-powered autonomous yard operations, that is poised to help shared customers optimize the use of autonomous yard vehicles in various commercial applications. This strategic collaboration leverages Holman's innovative end-to-end robotic management solution as well as the company's unsurpassed fleet management and upfitting expertise along with ISEE's groundbreaking AI-powered technology to accelerate the deployment and streamline the ongoing operation of driverless outdoor material handling units.
"Robotics and industrial automation continue to transform how companies do business, boosting efficiency and reducing expenses, and yard movement is an area where many organizations can enhance operations by embracing autonomous solutions," said Joe Foster, Vice President of Robotics, Holman. "Our partnership with ISEE, along with Holman's strategic investment in the company, reflects our confidence in the future of autonomous yard operations and our commitment to helping customers accelerate adoption of proven automation technology. Together, we can provide customers with a simplified path to deployment, enabling them to launch faster, scale more effectively, and realize greater value from their investment with less complexity."
Vice President of Robotics, Holman
As demand for autonomous yard vehicles continues to grow, together, Holman and ISEE are uniquely positioned to help businesses eliminate the barriers to entry that typically slow adoption - high upfront costs, technical complexities, and a fragmented network of vendors.
Holman's robot fleet management solution delivers a holistic approach to industrial automation, bundling hardware, data integration, management software, and ongoing support into a single, streamlined service. A key aspect of the partnership is Holman's industry-leading upfitting capabilities which allows businesses to upgrade existing yard vehicles with ISEE's autonomous technology, eliminating the need to replace their current units.
ISEE's AI-powered autonomous driving technology is designed to operate in congested and mixed traffic environments such as warehouses, distribution centers, manufacturing plants, and port terminals. The proprietary technology provides enterprise-grade autonomy with a specific focus on safety, efficiency, and operational resilience, allowing organizations to scale easily and efficiently in an increasingly automated environment.
"As autonomy moves from concept to critical infrastructure, scalability and reliability become the defining factors," said Debbie Yu, President and Co-Founder at ISEE. "This collaboration allows us to deliver both, combining advanced AI with a proven industrial backbone. We are now positioned to deploy at scale in a way that is both capital-efficient and operationally robust."
President and Co-Founder at ISEE
Together, Holman and ISEE are introducing a strategy that supports the rapid deployment of autonomous technology across existing yard vehicles while also forging a plan toward factory-integrated solutions for future large-scale commercialization.
For additional information about Holman's extensive range of automotive services, including the company's innovative robotics division, please visit Holman.com.
About Holman
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began more than 100 years ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 10,000 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive services including industry-leading fleet management and leasing; commercial vehicle equipment manufacturing; powertrain distribution and logistics services; commercial and personal insurance and risk management; venture capital funding; robotics management solutions; and automotive retail sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What's Right. For additional information, please visit Holman.com and connect with Holman on LinkedIn, Instagram, and Facebook.