FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digital-First Animation

Partnership Combines FOX Advertising's Scale, Distribution and Sales Capabilities with Toonstar's Tech-Powered Production Engine and Digital Distribution Capabilities to Help Brands Engage Consumers Through Creator-Led Animated IP

Los Angeles, CA/New York, NY - June 18, 2026 - FOX Advertising and Toonstar today announced a strategic partnership designed to create new opportunities for marketers to connect with audiences through digital-first animation, creator-led storytelling and culturally responsive content. The companies will showcase the collaboration at Cannes Lions next week.

The collaboration will combine FOX's advertising sales expertise and distribution capabilities with Toonstar's proprietary production engine, Ink & Pixel that produces fast, high-quality animation at scale. Toonstar's audience intelligence technology, SPOT, adds a further edge by integrating real-time audience data directly into the creative process.

It will create new opportunities for brands to engage with creator communities through digital-first animation while providing independent creators with a faster path to market, expanded advertising and distribution support and a more powerful pipeline for developing the next generation of hit IP.

"Toonstar's animation production engine and digital distribution technology will enable brands to respond to audiences and trends in a way that wasn't possible before," said Katrina Cukaj, EVP, Advertising Sales, FOX. "This gives our advertising partners something genuinely new - content that moves at the speed of culture, with the creative quality audiences expect from FOX."

"We're excited to partner with a company that understands both the power of storytelling and the evolving needs of brands," said John Attanasio, CEO and Co-Founder of Toonstar. "We see an animation renaissance on the horizon, and together we can help creators build the next generation of global franchises while creating meaningful ways for advertisers to participate in those communities."

Founded by Disney and Warner Bros. veterans John Attanasio and Luisa Huang, Toonstar has established itself as a leader in creator-led animation and plans to launch a slate of new digital-first animated series beginning in 2026, including Nigel Ng's Fried.

Toonstar is represented by WME and Hansen Jacobson.

About Toonstar

Toonstar is a tech-driven animation studio building entertainment franchises with world-class storytellers. The company combines AI-powered production technology with direct audience-building capabilities to create and scale creator-led animated content. Founded by veterans of Disney, Warner Bros., and DreamWorks, Toonstar is backed by leading media and technology investors including Founders Fund, Greycroft, Snap, and GFR.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit https://www.FoxCorporation.com.

Media Contacts:
Amanda Orr
[email protected]
202-459-1304

Kathy Kelly-Brown, FOX Advertising Communications

[email protected]