The Future of S’well is Plastic-Free

S'well Accelerates Zero-Plastic Strategy with Glass-First Hydration and Food Storage Solutions

Garden City, NY, February 6, 2026 - As consumers continue to move away from plastic, S'well is sharpening its focus on glass as a core material across hydration, food storage, and on-the-go categories. The brand's expanding glass assortment reinforces a long-term, plastic-free product strategy centered on pure taste, premium materials, and everyday usability, offering retailers a timely opportunity to meet growing demand for cleaner alternatives.

Leading the lineup is the S'well 18oz Glass Original Bottle, made from borosilicate glass to preserve flavor with zero transfer. A protective silicone sleeve, leak-proof stainless steel lid, slim profile, and dishwasher-safe design make it an easy trade-up from plastic bottles. Available in Cobalt Glow, Radiant Coral, and Lunar Grey, with Lilac, Dusty Pink, and Chambray launching in May.

S'well also offers a Glass Straw Set, which works perfectly with the Glass Original Bottle. Made from borosilicate glass with a flexible silicone base, the reusable straws fold into the bottle when capped.

S'well's Glass+ Collection extends the glass story into insulated, on-the-go formats, combining pure borosilicate glass inserts with removable stainless steel sleeves for protection and performance. The 19oz Glass+ Travel Tumbler and 29oz Glass+ Tumbler XL offer pure taste while delivering premium insulation. The 15oz Glass+ Food Jar applies the same material innovation to food, offering a clean-tasting, insulated solution for meals away from home.

The assortment is rounded out with Mugs featuring ceramic coated interiors and glass lids, Tumblers with ceramic coated interiors, glass lids, and silicone straws, Glass Food Storage Sets, and Glass Prep Bowls with Glass Lids. Designed for cross-merchandising, the collection allows retailers to build cohesive, zero-plastic sets across hydration, lunch, and pantry organization.

With premium price points, strong color stories, and clear good-better-best merchandising potential, S'well's glass portfolio offers retailers margin-friendly SKUs, seasonal update opportunities, and an elevated alternative to plastic in high-traffic hydration and food storage aisles. S'well is part of the Lifetime Brands, Inc. family of brands.

About S'well

At S'well, we're a design company for good, best known for creating the first reusable fashion hydration accessory. Founded in 2010 to help rid the world of single-use plastic bottles, we believe something as simple as buying a beautiful reusable bottle or bowl can make a big difference. Whether it's our original, iconic 17-ounce bottle or our latest innovations in food, barware and accessories, everything we make is designed to perform and offer more ways to help you use less. In 2022, S'well joined Lifetime Brands, Inc., leading global designer, developer and marketer of a broad range of branded consumer products used in the home. Visit www.swell.com to learn more.

About Lifetime Brands, Inc.

Lifetime Brands is a leading global designer, developer and marketer of a broad range of branded consumer products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chef'n® Chicago™ Metallic, Copco®, Fred® & Friends, Houdini™, KitchenCraft®, Kamenstein®, La Cafetière®, MasterClass®, Misto®, Swing-A-Way®, Taylor® Kitchen, Rabbit®, and Dolly®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Empire Silver™, Gorham®, International® Silver, Towle® Silversmiths, Wallace®, Wilton Armetale®, V&A®, Royal Botanic Gardens Kew®, Year & Day®, Dolly®, Royal Leerdam®, and ONIS®; and valued home solutions brands, including BUILT NY®, S'well®, Taylor® Bath, Taylor® Kitchen, Taylor® Weather, Planet Box®, and Dolly®. The Company also provides exclusive private label products to leading retailers worldwide. The Company's corporate website is www.lifetimebrands.com.