Sunflower seed production in Brazil remains relatively small compared to major oilseeds but has gained strategic importance as a rotation crop, especially in the Central-West region. Following a period of decline caused by high input costs and competition from second-crop corn, the sector rebounded in 2022, with planted area projected to more than double by 2025. Goiás has emerged as the leading producer, benefiting from favorable climate, soil conditions, and institutional support. Despite ongoing challenges-including limited infrastructure, weather risks, and pest pressure-rising domestic demand, health-conscious consumer trends, and global supply disruptions have strengthened the sector's long-term outlook, suggesting modest growth over the next decade.