Columbus Blue Jackets name Bread Financial® as new official jersey partner

Throughout its relationship with the Blue Jackets, Bread Financial's presence has expanded across Nationwide Arena, including the introduction of Bread Financial Boulevard, the primary concession area between sections 101 and 106. The company has also been central to Blue Jackets' programs that expand access for and celebrate women and girls in hockey, including Girls Hockey Day with on-ice clinics and empowerment programming, the annual Ice Breakers: Women in Business Networking Event in honor of International Women's Day, and Hockey For Her, a series designed to celebrate and empower women in the hockey community.

"Our relationship with the Blue Jackets began as a shared commitment to Columbus, growing stronger over time to deliver a real impact for our community," said Shannon Andrick, Senior Vice President, Strategic Initiatives and Experience at Bread Financial. "Columbus is our hometown, it's woven into who we are, and our associates take tremendous pride in supporting the team and the city we call home. This jersey patch carries that pride onto a national stage, showcasing Bread Financial to fans and communities nationwide. We look forward to building on our success together and creating new opportunities in Columbus and beyond."