G2's Fall 2026 Reports: Raking Up Insights From 28,000+ Reports

Soon enough, the leaves will turn as pumpkin-spiced lattes return to menus. And here in the U.S., football will take over household TV screens. It's time to close out summer as the software world gears up for the next season.

And that can only mean one thing - G2's Fall 2026 Reports have arrived!

The thousands of quarterly Market Reports feature rankings of software products and services providers based on the latest data. To discover the right tools for your business, just filter by category, product, segment, and report type, all available with a quick, free log-in to g2.com/reports.

Over the last quarter, we've added 702 reports, bringing the total to 28,042! Even with all these brand-new G2 Fall 2026 Reports, just 2% of the software products and services providers on G2 received a Leader badge.

Every report season tells a story about where the market's headed, and this one is no exception. From reports on brand new categories, to emerging brands breaking in for the first time, and established Leaders extending their leads, the companies featured here earned their spots through real user feedback. Congratulations to everyone recognized this season. Your presence in these rankings is a direct reflection of the trust your customers place in you.

Let's dive right into which vendors and products won big in Fall 2026 and the other trends we've seen over the past quarter.

Software companies and products on G2 with the most reports

While the top 10 list of companies featured most frequently in reports remains unchanged from last quarter, there is some exciting momentum among the vendors.

For instance, Salesforce experienced the largest increase in report volume with 276 report inclusions - a 6.8% growth! Also worth noting is that Google and Zoho gained 176 and 172 reports, respectively.

Regarding the top 10 products with the most G2 reports, ClickUp continues to hold its #1 spot with 1,623 reports across 39 categories - snagging 25 more reports than last quarter.

Rippling had the most movement this quarter with 48 more reports, bumping them from the fifth to the third spot on this list.

Companies and products with the most #1 rankings and the highest G2 scores

Next, let's break down who secured the most #1 report rankings and the highest G2 Scores. Salesforce, Google, and Microsoft remain the top three companies earning the most #1 rankings. While there are no newcomers to the list this quarter, Adobe gained an impressive 74 more #1 rankings since last season.

When it comes to products with the most #1 G2 Report rankings, Google Workspace held onto its top spot from last season. Also notable is that NinjaOne gained the most #1 rankings since last quarter (34), and HubSpot Sales Hub is a new entrant to this list this season.

Let's now take a look at the top performances by G2 Score, based on reviews gathered from our user community and data aggregated from online sources and social networks. We apply a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real time.

Procore Technologies took the #1 spot this quarter with an impressive score of 90.66. We'd like to welcome some newcomers to this list, including Jamf, GitHub, Binance, Mirakl, and Canva.

There were several shake-ups this quarter among top products by G2 Score. Adobe Photoshop moved from second to first on this list for Fall 2026 Reports. And kudos to Jira, Teleperformance, Elogic Commerce, and SmartDollar for cracking this top 10 list this season!

The most improved products this season

We'd also like to acknowledge some of the most improved products. Project Insight is the most improved product overall, jumping 159 spots in the Project Management category this season. Hotjar by Contentsquare also made major moves, improving 136 spots in the Survey category.

Several products experienced enough improvement over the last three months to move into the #1 spot in their respective categories. When it comes to the most improved #1-ranked products, Notion saw the most impressive leap, rising from 41 to 1 in the AI Agents for Business Operations category.

The most-improved #1-ranked product list spans categories including Email Security, Talent Intelligence, and Frontline Worker Communication Platforms, among others.

Services spotlight: the services standing out on G2 in Fall 2026

In addition to highlighting notable companies and products from G2's Fall 2026 Reports, we're also spotlighting the top Services!

Shout-out to SmartSites for yet again earning more report inclusions (15) than any other services company. SmartBug Media and WebFX trail closely behind, each with 12 reports for Fall 2026.

Across all services on G2, SHI has the most #1 rankings this season (4), while Pilot is close behind (3).

And congratulations to Salesforce Customer Success for earning the top G2 Score this quarter among services.

The categories growing and emerging on G2

There are over 2,000 software and service categories on G2, of which 1,402 are represented in our Fall 2026 Reports. So let's examine which categories across G2 Reports experienced the most product growth this season.

It's no surprise that so many AI categories show up here, making up half of this top 10 list - including several agent-focused categories. Agentic AI held strong to its #1 spot from last quarter, adding 74 new products, with AI Agents following close with 70 products added.

Let's dive into the categories on G2 that featured a Grid® Report for the first time this season. For context, not all G2 categories are reflected in our quarterly Market Reports. We first ensure there is enough data to support the analysis and rankings. According to our G2 Methodology, a software or service category becomes eligible for a Grid® Report when it has at least 6 products with more than 10 reviews and a total of at least 150 reviews.

These are the 17 new report-ready categories this quarter.

• AI SDK: Provide developers with prebuilt components, libraries, and tooling to embed AI capabilities directly into applications.

• AI AppSec Assistants: Apply AI and machine learning to help developers identify and fix security vulnerabilities throughout the software development lifecycle, embedding directly into development environments to provide real-time application security insights, contextual explanations, and automated or semi-automated remediation guidance.

• Zero Trust Platforms: Embrace a strategic security concept and framework built on the principle that no implicit trust is granted to entities, assets, user accounts, digital assets, or connections based solely on simple factors.

• Network as a Service (NaaS) Platforms: Provide cloud-based network capabilities, such as connectivity, security, traffic optimization, and monitoring, through a centralized, virtualized environment.

• Large Language Models (LLMs): Developed to understand and interact with human language at scale, and are trained on vast amounts of text data to predict plausible language and maintain a natural flow.

• Software Design Platforms: Allow users to diagram and create blueprints of web pages or applications, and then create incomplete or preliminary versions of that software.

• Call Compliance: Help companies comply with do-not-call regulations and avoid hefty penalties or brand damage.

• AI Security Posture Management (AI-SPM) Tools: Discover, monitor, assess, and remediate AI security misconfigurations - giving security teams visibility into which AI applications are connected to enterprise systems, what data they access, and how AI agents behave, while providing controls to prevent sensitive data exposure and block unauthorized AI actions.

• Non-Human Identity Management (NHIM) Solutions: Govern and provision digital identities belonging to non-human entities within organizations, including devices, cloud workloads, AI agents, service accounts, applications, bots, IoT hardware, and automated pipelines - managing how these machine identities are created, secured, granted permissions, monitored, and retired.

• Population Health Management: Enable healthcare organizations and providers to better create patient care plans, track patient outcomes, and achieve measurable improvements in the health outcomes of a community.

• Nutritionist: Utilized by dietitians, nutritionists, and nutrition or health coaches who are heavily involved in the client journey and follow a high-touch process where they maintain consistent communication with the patients or clients.

• Pet Sitting and Daycare: Designed to help pet sitters and pet daycare owners run their businesses - helping them manage their schedules, maintain records for each owner and animal, and perform administrative tasks such as inventory management and accounting.

• Relocation Management: Provides HR personnel and mobility professionals with relocation solutions and includes the necessary features to track, administer, and manage relocation benefits and programs.

• Cloud GTM Platforms: Enable users to list, transact, and co-sell on Cloud Marketplaces via a single platform, streamlining and synchronizing the journey between cloud providers, Cloud Independent Software Vendors (ISV), partners, and buyers.

• Other GRC Tools: Designed to help organizations manage their governance processes, assess and mitigate risks, and ensure compliance with regulatory requirements.

• Apparel Business Management and ERP: Assists clothing suppliers with the ordering and manufacturing process, and may offer features such as customization, product display, sales order fulfillment, and inventory management and planning, among others.

• Entity Management: Help companies define and manage business entities across multiple locations, while tracking legal persons, subsidiaries, shareholders, and capitalization tables. It also provides features for document management, e-signature, workflow automation, organization charts, as well as privacy and security.

G2's Fall 2026 Reports: Crisp data. Crisper rankings.

Congratulations again to all companies, products, and services recognized in our Fall 2026 Reports! We look forward to seeing G2 customers share their badges on social media and celebrate report rankings using our handy announcement templates. Remember to tag @G2 on LinkedIn and @g2dotcom on Instagram in your promotions.

See you next season for Winter Reports, releasing December 1! In the meantime, learn more about our Reports to improve your rankings and increase the likelihood of being included next time.