TRA Announces Partnership with Maitly.ai to Bring AI-Powered Voice Tech to Texas Restaurants

Texas Restaurant Association Announces Official Partnership with Maitly.ai to Bring AI-Powered Voice Technology to Restaurants Statewide

AUSTIN, TX (April 23, 2026) - The Texas Restaurant Association (TRA) today announced an official partnership with Maitly.ai, a Texas-based AI voice technology company transforming how restaurants manage inbound calls, reservations, and guest communication.

Through the partnership, TRA members will receive exclusive access to Maitly's AI-powered voice receptionist platform, including preferred pricing and onboarding support designed to help operators capture more revenue, improve service, and streamline front-of-house operations.

This distinction underscores Maitly's ability to seamlessly connect voice-driven guest interactions with real-time booking systems, like OpenTable, allowing restaurants to convert calls into confirmed reservations without staff intervention.

Built and launched in Texas, Maitly.ai was designed specifically for the operational realities of modern restaurants-answering every call 24/7, handling common guest inquiries, and freeing staff to focus on in-person dining experiences.

"This partnership represents a meaningful step forward in helping our members adopt practical, revenue-driving technology," said Benjamin Knorr of the Texas Restaurant Association. "Restaurants are constantly balancing service quality with operational efficiency, and Maitly delivers a solution that directly addresses both. By ensuring every call is answered and every opportunity is captured, this platform creates immediate and measurable value for operators across Texas."

Maitly's platform integrates directly with leading reservation systems, answers guest questions about menus, hours, and policies, and can manage high call volumes, simultaneously helping restaurants eliminate missed calls during peak hours and after closing.

"From day one, the Texas Restaurant Association was the partner we wanted most," said Ben Wolfenden, Founder and CEO of Maitly.ai. "We built Maitly in Texas and the scale of the TRA, combined with its deep commitment to supporting operators, made this a natural fit. There's a real alignment in values-supporting local businesses, embracing innovation, and helping restaurants thrive. We're incredibly grateful for the opportunity to serve TRA members across the state."

As part of the Official Partnership program, TRA members will receive 25% off all Maitly.ai subscription plans, along with access to exclusive onboarding, training, and support resources.

The partnership reflects TRA's continued commitment to providing its members with access to vetted, high-impact solutions that address the evolving challenges of the restaurant industry.

For more information or to access the exclusive member offer, visit the Texas Restaurant Association website or contact Maitly.ai directly.

About the Texas Restaurant Association
Formed in 1937, the Texas Restaurant Association serves as the advocate and indispensable resource for the foodservice industry in Texas. As a leading business association, the TRA represents the state's $138 billion restaurant industry, which encompasses more than 57,000 locations and a workforce of over 1.4 million employees. Along with the Texas Restaurant Foundation, the workforce development arm of the TRA, the association proudly continues to protect, advance, and educate a growing industry as the TRA enters its 89th year. For more information, please visit www.txrestaurant.org.

About Maitly.ai
Maitly.ai is a Texas-based AI voice platform built for restaurants, designed to answer every call, automate reservations, and enhance guest communication. By combining natural voice technology with real-time integrations, Maitly helps operators recover lost revenue, improve efficiency, and deliver better guest experiences-without adding staff.