Turf Masters Brands Expands Florida Presence with Acquisition of Quality First Lawn & Shrub Care

Roswell, Ga. - September 15, 2026 - Turf Masters Brands (TMB), a leading platform of residential and commercial lawn care companies, today announced it has acquired Quality First Lawn & Shrub Care, a trusted provider of lawn care services based in Orlando, Florida. The acquisition, finalized on July 10, 2026, marks another strategic step in TMB's continued expansion throughout the Florida market.

Quality First Lawn & Shrub Care has built a strong reputation in the Orlando area for its commitment to quality service and customer care. Joining Turf Masters Brands will allow the company to leverage additional resources, operational support, and industry expertise while continuing to serve its existing customer base.

The acquisition further strengthens Turf Masters Brands' service area along Florida's east coast. TMB already operates a Turf Masters location in Melbourne, Florida, and in February 2026 acquired Toucan Lawn Care, based in Ormond Beach and serving the Daytona Beach area. The addition of Quality First Lawn & Shrub Care in Orlando builds out TMB's presence across this corridor, positioning the company to better serve customers throughout Central and East Florida.

"We are thrilled to welcome Quality First Lawn & Shrub Care into the Turf Masters Brands family," said Luis Orbegoso, CEO of Turf Masters Brands. "This is a fantastic brand with a well-earned reputation for quality and customer care, and this acquisition allows us to better serve the Orlando area and surrounding markets."

"It is very exciting to become a part of Turf Masters Brands," said Jeffrey Melmer, former owner of Quality First Lawn & Shrub Care. "I am looking forward to an incredible experience not only for our team members but also for our customers, continuing to provide the highest level of service in our area as we have for the past 28 years. This was the type of relationship we were looking for to expand our brand of service in our area."

This acquisition reflects Turf Masters Brands' ongoing strategy to grow its footprint in high-opportunity markets like Florida, adding to its expanding portfolio of regional lawn care brands.

Quality First Lawn & Shrub Care was represented in the transaction by Greg Clendenin of The Clendenin Anthony Partnership.

About Turf Masters Brands

Turf Masters Brands is a multi-brand platform dedicated to acquiring and growing best-in-class lawn care, pest control, and related outdoor service companies across the country. Through strategic acquisitions and operational support, TMB helps local brands scale while preserving the quality and customer relationships that built their reputations.

Turf Masters Brands
300 Colonial Center Pkwy, Suite 250
Roswell, GA 30076
turfmastersbrands.com

About Quality First Lawn & Shrub Care

Quality First Lawn & Shrub Care is a lawn care service provider based in Orlando, Florida, known for delivering reliable, high-quality lawn care to residential and commercial customers throughout the region.

Media Contact:
Phil Jackson
Director of Communications
Turf Masters Brands
[email protected]