Messe Berlin Americas Joins the World Travel & Tourism Council as a Regional Member

Date: 22 July 2026

The World Travel & Tourism Council (WTTC) is pleased to welcome Messe Berlin Americas as a Regional Member. The partnership brings together WTTC and the organizer of ITB Americas, the newest addition to Messe Berlin's global ITB brand portfolio, reinforcing their shared commitment to advancing the global Travel & Tourism industry.

As the first and only travel trade show bringing together North America, Central America, South America and the Caribbean under a single B2B platform, ITB Americas connects the region's travel and tourism ecosystem across the region and foster business opportunities, foster knowledge exchange and industry collaboration.

The inaugural edition of ITB Americas brings together destinations, tourism boards, buyers, travel companies, hospitality brands, airlines, technology providers, MICE professionals and industry leaders from across the Americas and beyond. Trade visitors can register now to attend ITB Americas 2026 and connect with leading players from across the travel and tourism industry. The event is expected to welcome more than 5,000 attendees and participants from more than 42 countries and regions.

Organized by Messe Berlin Americas, the regional subsidiary of Messe Berlin, ITB Americas builds on the global ITB portfolio of travel trade shows and is designed to become the leading gateway to the travel and tourism industry across the Americas. By joining WTTC as a Regional Member, Messe Berlin Americas reinforces its commitment to working alongside the industry's leading organizations to shape the future of travel and tourism in the Americas.

Gloria Guevara, WTTC President & CEO, said:
"We are delighted to welcome Messe Berlin Americas as a Regional Member. Through its focus on fostering business connections, knowledge exchange and collaboration, the organisation plays an important role in strengthening engagement across the Travel & Tourism sector in the Americas. We look forward to working together to connect industry leaders, support regional growth and advance opportunities for the sector throughout the continent."

Vicente Salas Hesselbach, VP & Managing Director Americas at Messe Berlin, said:
"Joining WTTC as a Regional Member marks an important milestone for Messe Berlin Americas and, above all, for ITB Americas. As we prepare to launch the inaugural edition of ITB Americas, we are committed to building a platform that brings together the travel industry across the entire continent, fostering meaningful business connections, knowledge exchange, and long-term collaboration. This achievement reinforces our commitment to shaping a stronger, more innovative, and sustainable future for travel and tourism in the Americas."

About the World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector's economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world's leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.

WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector's economic impact worldwide.

About Messe Berlin Americas

Messe Berlin Americas is the newest subsidiary of Messe Berlin GmbH, based in Guadalajara, Mexico, established to lead the company's expansion strategy across the Americas. Our first event in the region is ITB Americas, with the goal of developing world-class trade fairs in multiple cities across the continent.

About ITB Americas

ITB Americas is the event that will connect with the entire travel & tourism ecosystem across North, Central, South America, and the Caribbean in one place. Here is where the most important key players, newcomers, and innovative companies in the travel industry come together for the first time in the Americas. As the leading trade show in tourism, ITB ensures trusted quality, global reach and high standards. ITB Americas' objective is not only to continue with this legacy but also set the pillars for the future of tourism driving innovation, fostering connections, and shaping tomorrow's travel landscape in the region.