Galaxy S26 Series U.S. Pre-orders Showing Strong Early Momentum

• Pre-order volume is up nearly 25% across channels - including Samsung.com, major carriers and national retailers - compared to Galaxy S25 series.
• New Privacy Display is driving the most interest on social media, AI-powered camera features including Nightography, Generative Edit, and Super Steady horizontal lock are also creating interest on social platforms.
• Last chance to pre-order, to guarantee savings up to $900 with eligible trade-in.

Following its debut at Galaxy Unpacked, the Galaxy S26 series is generating an enthusiastic response from consumers. The Galaxy S26 series introduces Samsung's most advanced and intuitive capabilities yet, including the world's first smartphone Privacy Display¹ built into Galaxy S26 Ultra, which is driving the most interest in social media conversations. New pro-level AI-powered camera enhancements like Nightography², Generative Edit³, and the Super Steady<> horizontal lock are also driving consumer interest across social platforms.

Since its unveiling, Galaxy S26 series has driven robust early demand. Pre-order volume is up nearly 25%, compared to the previous generation, with Galaxy S26 Ultra making up 80% of all pre-orders.