McDonald’s USA announces historic partnership with NFWF

In a landmark moment for U.S. conservation efforts, McDonald's USA has announced a partnership with the National Fish and Wildlife Foundation (NFWF) to support wildlife conservation and voluntary conservation efforts by U.S. cattle ranchers across 4 million acres.

The creation of the Grassland Resilience and Conservation Initiative marks the first collaboration between McDonald's, one of the world's leading food service brands, and NFWF, the nation's largest conservation foundation. This historic new initiative will enhance wildlife habitat, conserve water resources and improve soil health while strengthening the resilience of the U.S. beef supply chain and providing economic benefits to participating ranchers.

McDonald's USA, several key McDonald's U.S. suppliers, NFWF, and the Foundation's partners in the public and private sectors will collectively invest more than $200 million over the next seven years to help promote and accelerate voluntary wildlife conservation efforts. Key strategies include working with willing ranchers to improve grazing management, restoring grassland habitat, and conserving water resources crucial to both wildlife and ranching operations.

McDonald's USA suppliers participating in the initiative include Cargill, OSI, Lopez Foods, Golden State Foods and The Coca-Cola Company. NFWF will leverage funding support from the U.S. Department of Agriculture's Natural Resources Conservation Service and other sources, as well as matching contributions from grantees.

As part of this initiative, NFWF will manage and invest conservation funding to advance ranchers in their voluntary conservation efforts. NFWF is collaborating with its conservation partners across America's grasslands to identify impactful landscape-scale projects that will generate the greatest possible benefits to both wildlife populations and the productivity of vital U.S. ranch lands.

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NFWF works with partners to foster sustainable and impactful conservation solutions so that people and nature thrive together. Chartered by Congress in 1984, NFWF has grown to become the nation's largest conservation foundation. NFWF works with the public and private sectors to sustain, restore and enhance the nation's fish, wildlife, plants and habitats for current and future generations. Since its founding, NFWF has supported more than 7,000 grantee organizations and funded over 23,300 projects that have generated a total conservation impact of $11.3 billion.