LVMH and Formula 1® Rev up for the New Season

The 2026 Formula 1®season kicks off this weekend in Melbourne, marking the start of the second year of the global partnership between LVMH and the pinnacle of motorsport.

Concluded for a duration of ten years, this strategic partnership embodies the combination of LVMH Maisons' exceptional savoir-faire and a quest for thrilling emotions, where audacity, excitement and passion create the ultimate in unforgettable experiences.

Several iconic LVMH Maisons bring this shared ambition to life alongside Formula 1®. Louis Vuitton celebrates the spirit of victory, creating bespoke trophy trunks for the renowned Grand Prix events. TAG Heuer, Official Timekeeper, brings its watchmaking precision and innovation to performance measurement. And Moët Hennessy carries on the tradition of celebrations that embody emotion and achievement.

From Melbourne to Abu Dhabi, joined by key events for LVMH and its Maisons in Miami, Monaco, Spa and Madrid, the 2026 season promises memorable activations and unprecedented experiences.

Through this partnership, LVMH reaffirms its commitment to accompanying each exciting moment of competition, innovation and victory, showcasing the Group's audacity, creativity and excellence At the Speed of Dreams.