EU Targets Shein, Temu and AliExpress With New €3 Import Fees as Bloc Tightens...

The European Union has taken another major step to curb the rapid expansion of Chinese ultra-low-cost online retailers, introducing new import fees on small parcels that had long entered the bloc duty-free.

The measure marks the latest escalation in a global crackdown on business models used by platforms such as Shein, Temu and Alibaba-owned AliExpress, following similar action by the United States earlier this year.

From Wednesday, the EU began imposing a €3 customs handling fee on low-value e-commerce imports from China that previously qualified for the bloc's €150 "de minimis" duty exemption, a customs rule that has been in place for decades. The new charges are intended to address what European policymakers describe as widespread abuse of the exemption, which they say has given Chinese online retailers an unfair competitive advantage over European businesses.

The fees are charged per customs classification within each shipment rather than per parcel. For example, a package containing three different categories of products would incur €9 in charges, while a parcel containing several dresses or multiple toys within the same product category would attract a single €3 fee.

The move follows a dramatic surge in low-value e-commerce imports into the European Union. According to EU data, parcels entering under the exemption increased from 1.4 billion in 2022 to 5.8 billion in 2025, highlighting the explosive growth of cross-border online shopping led by Chinese platforms.

The duty-free exemption for low-value imports dates back several decades, while the current €150 threshold was introduced in 2008, long before the emergence of today's global e-commerce giants.

EU lawmaker Dirk Gotink, who leads customs reform in the European Parliament, said the system was no longer fit for modern global trade.

"In a different trading world this made a lot of sense, but that world doesn't exist anymore. It's been turned on its head by e-commerce, especially from China," Gotink said.

"The exemption was abused and misused on an industrial scale to create a competitive advantage at the expense of EU businesses."

Global Pressure Mounts On Chinese E-Commerce Platforms

The EU's decision comes after the United States dismantled its own de minimis exemption, first ending duty-free treatment for imports from China in May, before extending the policy to all imports at the end of August.

That U.S. crackdown had prompted many Chinese retailers to shift greater volumes toward Europe, making the bloc an important growth market. Analysts say the EU's latest action now removes one of the last major regions where the business model remained largely intact.

Derek Lossing, an e-commerce and air cargo consultant at Cirrus Global Advisors, expects the policy to have an immediate impact on global shipping volumes.

He estimates that air shipments of e-commerce goods into Europe could decline by between 10% and 35% in the weeks following implementation.

"The question is how effective the platforms are in pivoting to other markets," Lossing said.

"When the U.S. ended de minimis, Europe was a really good alternative that platforms could shift to - but now there's not a really clear alternative to Europe."

Lossing added that major platforms will likely attempt to limit the impact on consumers by pressuring suppliers to absorb part of the additional costs.

Consumer Prices Expected To Rise

While platforms may absorb some of the new expenses, analysts expect European shoppers to ultimately face higher prices as import costs are gradually passed through the supply chain.

The temporary €3 fee will remain in place until July 1, 2028, when the EU Customs Authority is scheduled to begin operations. At that point, the flat fee will be replaced by category-specific customs duties, creating a more comprehensive import regime for cross-border online retail.

Chinese retailers have already begun adjusting their operations ahead of the changes. Shein has expanded warehouse capacity in Wroclaw, Poland, allowing it to import products into Europe in bulk before distributing them across the bloc. The strategy reduces reliance on individual cross-border parcels and helps lower customs-related costs.

Alibaba-owned AliExpress said product listings will now display a "Price includes duties and VAT" label where applicable. For products where charges are not already included, customers will receive a detailed breakdown of import duties before completing their purchase.

Amazon, which launched its budget shopping platform Amazon Haul to compete with Temu and Shein, said its European operations are far less exposed to the new rules. According to the company, 97% of its EU shipments in 2025 were fulfilled from warehouses located within the European Union, limiting the impact of the new import fees.

For products shipped from outside the bloc, Amazon said customers will similarly receive a full breakdown of applicable import charges before checkout.

Retailers Welcome Tighter Regulation

The EU's latest action reflects growing concerns among policymakers and traditional retailers that Chinese platforms have exploited customs exemptions, low-cost manufacturing and direct-to-consumer shipping to undercut domestic competitors.

European retailers have long argued that local businesses face stricter regulatory requirements, product safety obligations and tax rules than overseas competitors selling directly to consumers.

The new import charges represent one element of the EU's broader customs reform agenda, which aims to modernize border controls, improve enforcement against under-declared shipments and create a more level playing field for European retailers.

With both the United States and the European Union now tightening restrictions on low-value imports, Chinese e-commerce companies face mounting pressure to overhaul their international logistics strategies, expand local warehousing and absorb higher operating costs as regulators move to close loopholes that fueled years of explosive global growth.