12/22/2025 | Press release | Distributed by Public on 12/22/2025 12:49
As part of the deal, the U.S. Revolution Tour is renamed iHeart Rev Tour
PARK CITY, Utah (Dec. 18, 2025) - U.S. Ski & Snowboard and iHeartMedia, the leading audio media company in America and No. 1 podcast publisher globally, announced a partnership denoting iHeartMedia as the Official Radio and Podcast Media Partner of U.S. Ski & Snowboard.
Under the terms of the deal, iHeart will formally become the title partner of a major series, the U.S. Revolution Tour, and the presenting partner of the Stifel Lake Placid Freestyle Cup. The U.S. Revolution Tour is the premier development series for freeskiing and snowboarding, designed to bridge the gap between amateur competition and elite-level events. The event will be renamed the iHeart Rev Tour. At the World Cup level, iHeart will support the Stifel Lake Placid Freestyle Cup presented by iHeartRadio, Jan. 11-12, 2026, an Azerbaijan FIS Freestyle World Cup aerials event.
iHeart has formed significant partnerships with major sports leagues throughout their history, including the NFL and NHL. In the Olympic space, iHeartRadio is the exclusive audio partner for NBCUniversal's coverage of the Milano Cortina Winter Games, providing audio support and original content on Olympic-themed podcasts, and more.
"This partnership connects U.S. Ski & Snowboard with a global brand and allows us the opportunity to reach entirely new audiences," said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. "Their work in sports is impressive, and we are looking forward to opening the door of our world for their listeners. We are thrilled about their support of our key development events and at the World Cup level, and look forward to seeing what we can achieve together as a team."
"This partnership with U.S. Ski & Snowboard reflects iHeartMedia's commitment to fueling the future of sport by connecting fans with the athletes and moments that define competition at every level," said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. "From the iHeart Rev Tour to the World Cup stage in Lake Placid, we're proud to amplify these events through the power of radio, podcasts and streaming audio, bringing new audiences to the sport and supporting the next generation of elite talent."
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit https://www.usskiandsnowboard.org.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.