Grass Valley Strengthens Leadership Team with Key Hires Ahead of NAB Show 2025

Appointments Reinforce Commitment to Customer-Centric Growth and Innovation

MONTREAL, CANADA - April 4, 2025 - Grass Valley, the media and entertainment industry's leading technology provider, is reinforcing its leadership team with key strategic hires to accelerate customer success, product innovation, and regional expansion. These additions underscore the company's commitment to delivering unparalleled value to customers and driving sustainable growth as it heads into NAB Show 2025.

At the forefront of these appointments is Claudio Szabas, who returns to Grass Valley as Executive Vice President, Customer Success. In this role, Claudio will be responsible for designing and executing Grass Valley's global customer success strategy. Working closely with our Sales, Product and Development teams, he will ensure the seamless delivery of solutions and an exceptional customer experience, overseeing implementation, post-deployment support, and ongoing customer satisfaction management. He will lead cross-functional teams to drive operational excellence, customer retention, and organizational growth.

With over 20 years of experience in the Media, Broadcast, and Telecom industries, Claudio brings a unique perspective, having worked extensively as both a customer and a vendor. His expertise in leading global, cross-functional Customer Success teams will be pivotal in enhancing customer engagement and ensuring they achieve their business objectives with Grass Valley's world-class solutions. Claudio's impressive career includes leading Amagi's Global Technical Account Management organization, comprising Technical Account Managers, Customer Success Managers and International Support, across Americas, EMEA and APAC. Prior to that, he held key leadership roles at Grass Valley, overseeing the Americas Services and Support organization, as well as managing the Global Customer Success function for Networking and Infrastructure products.

In addition to Claudio's appointment, Grass Valley is pleased to announce two additional key hires to its team:

• Chris Partington joins as Product Director, Content & Editing. Formerly Head of Product for media asset management solutions at NEP, Chris brings deep expertise in content and media asset workflows, having worked with many of the world's leading media organizations. In his new role, he will drive the development strategy for Grass Valley's industry-leading Framelight X media and production asset management system and EDIUS editing solution, leveraging AMPP to enhance efficiency, flexibility, and collaboration in live and post-production workflows. His extensive experience in cloud-based workflows and media asset management will be instrumental in shaping the future of Grass Valley's production solutions to meet the evolving demands of the industry.

• Vincent Eade is appointed Regional Sales Director for Northern Europe. Vincent rejoins Grass Valley from EditShare, bringing a wealth of sales and leadership experience, including a prior tenure with the company. His return marks a strategic step in strengthening Grass Valley's market presence and customer relationships across the region. During the past four years at EditShare, Vincent most recently served as Regional VP Sales, EMEA, where he led the entire regional sales organization and drove consistent growth across key markets. With more than 25 years of experience in the media technology industry and a proven track record of building high-performing teams, his deep regional expertise and strong customer relationships will be invaluable as Grass Valley continues to expand its footprint in Northern Europe.

"These new hires reflect our unwavering commitment to customer success, operational excellence and innovation," said Jon Wilson, President and COO of Grass Valley. "Claudio, Chris, and Vince each bring invaluable expertise and leadership to their respective roles, and we are confident they will drive tremendous value for our customers. As we head into NAB Show 2025, Grass Valley is poised for continued growth and success."

Grass Valley remains dedicated to empowering content creators, broadcasters, and media organizations with the tools and technologies needed to thrive in an evolving media landscape. The company looks forward to showcasing its latest advancements and leadership vision at NAB Show 2025.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.