City of Clearwater, FL

02/20/2026 | Press release | Archived content

Clearwater CRA Trustee Meeting Recap: Spotlight, Data Strategy & Tools

Clearwater CRA Trustee Meeting Recap: Spotlight, Data Strategy & Tools

Published on February 20, 2026

At the Feb.17 Community Redevelopment Agency (CRA) Trustee meeting, Trustees recognizedDirect Mail 2.0, approved strategic budget adjustmentsand reviewed initiatives and tools that continue to move downtown redevelopment forward.

Chief Revenue Officer Morgan DiGiorgio receives Business Spotlight Award for Direct Mail 2.0 from Clearwater CRA Chair, Bruce Rector.

February Legacy Business Spotlight: Direct Mail 2.0

The Clearwater CRA recognized Direct Mail 2.0 as the February 2026 Business Spotlight recipient, presenting the team with an award in recognition of nearly ten years of continued operation in Downtown Clearwater. Located at 600 Cleveland St., the company provides integrated direct mail and digital marketing services and has served the downtown community since 2015. Staff showcased a video highlighting the company's growth and commitment to Clearwater.

Read the full Business Spotlight article and see the video:
Direct Mail 2.0 Kicks Off the Year as February's Business Spotlight - Clearwater CRA

Demonstrating Placer.ai tools

Staff demonstrated the Placer.ai platform, a new location analytics tool that provides more accurate attendance and visitation data for downtown events and activities.

The platform allows the CRA and city to move beyond anecdotal attendance figures and instead utilize objective, data-driven insights such as visitor origin, dwell time, repeat visitation and movement patterns. These insights will help guide future investments, measure performance, and support transparent, informed decision-making.

Trustees expressed appreciation for the move toward evidence-based tools that strengthen municipal performance and accountability.

Stay Engaged

Curious about what's happening in Downtown Clearwater and North Greenwood? Join the upcoming Clearwater CRA meeting to receive updates on redevelopment efforts, neighborhood initiatives, and ongoing investments that move our community forward.

Clearwater CRA Community Outreach Meeting

Tuesday, Feb. 24 | 3 p.m.
Clearwater Main Library - Council Chambers
100 N. Osceola Ave., Clearwater

Learn more and RSVP: MyClearwaterCRA.com/Outreach

North Greenwood Citizens Advisory Committee Meeting

Wednesday, March 3 | 5:30 p.m.
North Greenwood Recreation Center
900 N. MLK Jr. Ave., Clearwater

City of Clearwater, FL published this content on February 20, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 23, 2026 at 16:18 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]