McAfee Corporation
01/21/2025 | Press release | Archived content
Breaking Down the Brad Pitt Scam: How it Happened and What We Can Learn
Romance scams have surged in sophistication, preying on emotions and exploiting the trust of victims in the digital age.
The latest case involving a French woman who believed she was romantically involved with actor Brad Pitt is a stark reminder of the vulnerabilities we face online. But this incident, unfortunately, does not stand alone. Scammers continue to exploit celebrity fame to defraud unsuspecting victims, using deepfakes and other manipulative tactics. Recent examples include:
- A San Diego woman lost her life savings in a Keanu Reeves imposter romance scam
- Two Spanish women were deceived into believing they were dating Brad Pitt last year, losing €325,000
- Johnny Depp's team started 2025 by issuing a public warning about scammers impersonating him online to manipulate fans
- A fake Kevin Costner scammed a woman out of £200 using Facebook and a realistic video call
The most recent Brad Pitt impersonation scam follows a straightforward but insidious pattern of manipulation. Here's how the scam unfolded step by step:
The Latest Brad Pitt Scam Explained:
The Initial Contact: Anne, a French interior decorator, downloaded Instagram during a family ski trip. Shortly after, she was approached by a scammer pretending to be Brad Pitt's mother, who claimed her son needed someone like Anne in his life.
Building Trust: The scammer, posing as Pitt, used AI-generated photos and emotionally charged messages to gain Anne's trust. The fake Brad Pitt "knew how to talk to women," according to Anne, creating a sense of intimacy and connection.
Figure 1. These fake images were used in a fake Brad Pitt romance scam.
The Financial Request: The scammer fabricated a crisis, claiming Pitt needed $1 million for a kidney treatment but couldn't access his funds due to his ongoing divorce from Angelina Jolie. Playing on Anne's empathy, the fraudster requested financial help.
The Emotional Manipulation: At the time, Anne was going through her own divorce and had recently received a settlement. Believing she was aiding someone in need, she transferred $850,000 to the scammer.
The Scam Unravels: The hoax came to light after Pitt publicly debuted his relationship with Ines de Ramon at the Venice Film Festival. This contradiction exposed the deception and ended the scam.
Brad Pitt recently spoke out, according to Variety, condemning the scammers for taking "advantage of the strong bond between fans and celebrities."
Red Flags to Watch For
Romance scammers often exploit online dating platforms, social media, and fan communities to identify potential victims. Being aware of the warning signs can help you identify and avoid romance scams:
Unrealistic Claims: If someone's story seems too good to be true, it likely is. For example, a Hollywood star personally reaching out on a fan site is improbable. Celebrities rarely engage in direct, personal communication with fans, especially through unofficial platforms like fan sites, due to time constraints, security concerns, and the sheer volume of fan interactions.
Urgent Requests for Money: Scammers often fabricate crises requiring immediate financial assistance.
Reluctance to Meet in Person: Excuses to avoid face-to-face meetings or video calls can signal deception.
Inconsistencies in Their Story: Contradictory details or vague answers are common red flags.
Pressure to Keep the Relationship Secret: Scammers may isolate victims by discouraging them from discussing the relationship with friends or family.
P rotecting Yourself in the Digital Dating World
While the tactics of romance scammers can be sophisticated, there are steps you can take to safeguard your heart and your finances:
Verify Identities: Use reverse image searches to check if profile pictures are stolen. Research their claims and background.
Be Cautious with Personal Information: Avoid sharing sensitive details, such as financial information or passwords.
Avoid Sending Money: Never transfer funds to someone you haven't met in person, regardless of their story.
Keep Conversations Public: Use the messaging platform of the dating site or social media app rather than moving to private communication.
Watch Out For in AI: Artificial intelligence (AI) has made it much easier for scammers to create deepfake audio and video to create even more realistic romance scams. McAfee's Ultimate Guide to AI Deepfakes can help you learn how to spot and protect yourself from deepfakes.
Trust Your Instincts: If something feels off, listen to your intuition, which can pick up on subtle inconsistencies or red flags that your conscious mind may overlook, acting as an early warning system.
Figure 2. An AI-generated image that circulated widely showed the Pope wearing a designer coat.
What to Do If You Suspect a Scam
If you believe you are being targeted by a romance scam, take the following steps:
Cease Communication: Stop interacting with the individual immediately.
Report the Incident: Notify the dating platform or social media site, and report the scam to your local authorities or organizations like the FTC.
Protect Your Accounts: Change passwords and monitor your financial accounts for suspicious activity.
Seek Support: Talk to trusted friends or family members about the situation.
Raising awareness about romance scams is essential in preventing others from falling victim. Share information about common tactics and red flags with your loved ones, particularly those who may be more vulnerable, such as elderly family members or friends navigating online dating for the first time.
While the promise of romance can be enticing, it's crucial to approach online relationships with caution and awareness.
By recognizing red flags, protecting your personal information, and reporting suspicious activity, you can safeguard yourself and others from the emotional and financial devastation of romance scams.