Mediahub Appoints Nicole Estebanell as U.S. CEO

Companies

• Mediahub

Mediahub has named Nicole Estebanell as its new U.S. CEO, effective immediately. With over 25 years of experience in media and marketing, Estebanell transitions to this role from her position as Global Chief Client Officer at Initiative, another IPG Mediabrands agency. In her new role, Estebanell will oversee Mediahub's U.S. client portfolio, which includes major brands like Chipotle, Netflix and the NBA, and lead the agency's next phase of growth.

"As the media landscape continues to grow in complexity and brands increasingly seek connected, data-driven capabilities, we sought to identify a U.S. leader with a dynamic breadth of experience," said John Moore, Global CEO of Mediahub. "Nicole brings just that to the table, having helped deliver innovative, creative solutions for some of the world's most iconic brands. I can't think of a better person for the job."

"I've long admired Mediahub given its status as the challenger agency within the IPG Mediabrands network, made even stronger by the backing of Interpublic," said Estebanell. "John and the team have consistently delivered boundary-pushing work while nurturing a culture of innovation like no other. I'm excited to build upon that work while maintaining what makes it such a special place to make Mediahub soar to new heights."

Estebanell brings a blend of strategic insight and emotional intelligence, having earned recognition for driving transformative work across global accounts. She has been a prominent industry voice, speaking at events like Advertising Week New York and Cannes Lions, and has received accolades such as She Runs It's 2021 "Changing the Game" award.

Read more in Ad Age…