AMP Sports Joins Athletes First as Official Media Partner of “The Block” During Big Game Week in San Francisco February 5–7

AMP Sports to connect athletes, fans, and brand partners through live podcast programming and fan-forward events and activations

Baltimore, MD- January 22, 2026 - AMP Sports, Sinclair's premium sports media brand, will serve as the official media partner of Athletes First's The Block, the premier hospitality and content destination of Big Game Week, taking place February 5-7 in San Francisco.

As part of the partnership, AMP Sports will deliver live podcast programming, meet and greets, fan events, activations and parties from The Block, bringing athletes, talent, brand partners, and fans together on one of sports' biggest stages.

From Thursday, February 5 through Saturday, February 7, AMP Sports will host brand activations and experiences on site at The Block, located at St. Joseph's Art Society in San Francisco's SOMA neighborhood.

On Friday, Unfiltered Soccer's Landon Donovan and Tim Howard will host "Year of Soccer Fireside Chat" for fans, previewing the year ahead for soccer in the US. On Friday night, AMP Sports will host a Hall-of-Fame party with NBA Hall-of Famers Vince Carter and Tracy McGrady, featuring music by Fabolous.

On Saturday, the AMP Sports Block Party will feature live programming from fan-favorite shows and meet and greets with talent, including Unfiltered Soccer with hosts Landon Donovan and Tim Howard, Post Moves, with Candace Parker, The Triple Option, with Urban Meyer and Mark Ingram II, Throwbacks with Matt Leinart, Jerry Ferrara, and Annie Agar and AMP Sports' newest original NBA series, Cousins, hosted by real-life cousins, Vince Carter and Tracy McGrady, offering audiences exclusive access to authentic conversations with the top voices in sports. The AMP Sports Block Party is presented by NHTSA. To RSVP to AMP Sports Block Party: https://ampsportsblockparty.com/

"Athletes First has built one of the most influential platforms of Big Game Week, and The Block is a natural home for AMP Sports," said Eric Welles, SVP, chief digital monetization officer. "Through live podcasts and fan-driven experiences, we're creating meaningful connections between athletes, audiences, and brand partners, bringing sports storytelling to life in a way that's authentic, scalable, and impactful."

AMP Sports at The Block is powered by leading brand partners including State Farm and NHTSA, underscoring the growing demand for live sports content that connects talent, brands, and fans in authentic ways.

About AMP Sports

AMP Sports, a division of AMP Media, connects brands to passionate sports fans with national scale, regional impact, and local relevance. As a multi-platform sports powerhouse, AMP Sports distributes highly engaging programming across linear and digital platforms, powered by a growing slate of original video podcasts, including The Triple Option, Unfiltered Soccer, Throwbacks, Post Moves and Cousins. AMP Sports also produces and distributes a robust network of college and professional football shows. With trusted sports personalities and high-profile athlete hosts, AMP Sports delivers deep audience engagement and impactful brand integration.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 179 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About Athletes First

Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces dynamic live events and multiplatform content. For more information, visit athletesfirst.net or follow Athletes First on Instagram, X, and LinkedIn.

Media Contacts:

Sinclair / AMP Media: Jessica Bellucci [email protected]

Athletes First: Carmine N. Tiso [email protected]