Microsoft Advertising shares Spring Summit announcements to help marketers win

The rules of marketing are being rewritten. Budgets are tighter, proving value is non-negotiable, and AI is everywhere. But for most marketers, it still feels like a black box.

Picture a marketer reviewing their lead generation campaign before a marketing review. They need to reach senior IT decision-makers, not just anyone in professional services. Conversions dropped last week. And now they need to walk into that room and explain exactly how AI is optimizing their campaigns and why.

That's not a hypothetical. That's a Tuesday.

Today, as part of our Spring Summit announcements, we're sharing what Microsoft Advertising is innovating to help marketers win. We're investing across three key areas: high-value audience reach, performance that's easier to get and prove, and AI that gives you more control, not less. Here's what we're launching.

Reach the right audiences across the Microsoft ecosystem

From the office to the living room, Microsoft's ecosystem lets you reach high-intent audiences throughout the day as they move seamlessly across life, work, and play. Microsoft Advertising is the only platform with LinkedIn's professional targeting capabilities built in-so you can reach the right professional audiences that no other platform can match.

We already offer options like job title and company name targeting. Now with expanded LinkedIn profile targeting, you can also build audience cohorts for job seniority and customized company lists. Engage potential customers across 10 job seniority levels-CXO, VP, Director, and more-and get your message in front of the right people within companies. Likewise, you can build custom lists of companies, like recent event attendees or top account-based marketing prospects to deliver more tailored messaging.

Lastly, building your ideal audience can be a tricky step in campaign creation. It can be hard to know if you've fully translated your ideal audience into platform-specific campaign settings and if you've selected everything you should. Today, we also introduced Audience generation, our AI-powered audience assistant that helps advertisers express audience attributes using natural language. It's also an industry-leading capability that generates new audiences that are specific to each audience prompt.

Simplifying campaign management

Being a digital marketer means constant context-switching: jumping between screens, chasing metrics, and piecing together a picture that should be immediate. When we set out to refresh the Microsoft Advertising Platform web experience, we had a simple mission in mind: to make everything easier and faster to do. Easily scan campaign health, quickly surface diagnostics, and act-all directly from the campaign table without navigating layers of menus.