New Canaan Funding Closes Investment in PureCars

April 8, 2026 - New Canaan Funding Mezzanine VII SBIC, LP ("NCF VII SBIC") provided financing to support a refinancing and an add-on acquisition by PureCars Technologies, LLC ("PureCars" or the "Company"), which is owned by Diversis Capital ("Diversis"). NCF provided debt as part of this acquisition.

PureCars, headquartered in Atlanta, Georgia, develops automotive business intelligence and marketing automation technology for auto deals and agencies. The Company provides omnichannel marketing automation that allows advertisement builders with data-driven campaign management tools to optimize spending a deliver high-impact advertisements across search, display, video, social, and fixed operations platforms, increasing efficiency and profitability.

New Canaan Funding ("NCF"), with offices in Naples, Florida; Southlake, TX; New Canaan, Connecticut and Wheaton, Illinois, is a mezzanine firm focused on the middle market private sponsor community. Since its beginnings in 1995, NCF has targeted acquisitions, recapitalizations and growth financings in conjunction with its private equity clients. NCF is currently investing out of its seventh fund. The investment in PureCars represents NCF VII SBIC's seventeenth investment in the fund. This financing represents the second investment with Diversis in NCF VII SBIC.

Diversis Capital is a Los Angeles based investment firm that backs owners and founders all over the world. Since 2013, Diversis has invested primarily in software and technology-enabled organizations led by teams looking for a partner to help accelerate growth and create market leaders. The team is currently investing out of a $680 million discretionary institutional fund and has raised over $1 billion in institutional capital across its fund vehicles.

Contact and additional information for Diversis Capital can be found at https://www.diversis.com/.

Contact at New Canaan Funding:

Brad Ament

[email protected] 630-690-7768