Ruffino Prosecco Partners with The Alabama Crimson Tide

Ruffino is pleased to announce a new sponsorship with The University of Alabama Crimson Tide, marking the beginning of a sparkling one-year partnership. As part of the collaboration, Ruffino Prosecco has been named a Proud Partner of the Alabama Crimson Tide for the 2025-26 collegiate athletics season.

This exciting partnership brings Ruffino's authentic Italian sparkling wine to one of the most celebrated college sports programs in the nation...Alabama Crimson Tide Football.

Throughout the 2025-2026 athletic season, Ruffino will activate this partnership with dedicated messaging designed to engage fans 21 and over across Alabama, anchored by the theme: "Live in the Sparkle, Cheer on the Tide."

"Partnering with The University of Alabama allows us to connect with a passionate and loyal fanbase that celebrates tradition, excellence, and community," said Ruffino. "We're proud to support Crimson Tide fans as they toast to every touchdown, victory, and unforgettable moment."

This collaboration underscores Ruffino's continued commitment to enhancing key regional experiences with special moments of celebration-both on and off the field.

"It is exciting to partner with Ruffino to help Crimson Tide fans celebrate the amazing accomplishments of Alabama's Athletics," said Jim Carabin, Vice President and General Manager of Crimson Tide Sports Marketing. "We're proud to welcome Ruffino to the Crimson Tide family."

Crimson Tide Sports Marketing, the locally based team of Learfield, is the exclusive multimedia rights holder for Alabama Athletics and oversees all sponsorship agreements on behalf of the Crimson Tide.

For more information on Ruffino Prosecco, visit https://ruffinosparkling.it/

About Ruffino
Ruffino was founded in Pontassieve, in the heart of Tuscany, in 1877 by cousins Ilario and Leopoldo Ruffino, who dreamed of bringing the "ideal wine" to tables around the world. For almost 150 years, Ruffino has been devoted to this dream, producing wines on estates across leading appellations in Tuscany and Veneto, including Chianti Classico, Montalcino and Bolgheri, as well as labels that encapsulate the winery's modern lifestyle-centric essence like the Aqua di Venus product line and Prosecco wines.
Today's Ruffino is deeply rooted in Italy while always remaining open to the complex challenges of the global market with its wines imported and enjoyed in over 80 countries worldwide.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.