Very kicks off campaign with adidas to put hybrid training in the spotlight

Very, the online retailer operated by The Very Group, has launched a new adidas campaign centred around encouraging expression of personal style without compromising performance.

Through its retail media network, Very Media Group, and long-standing relationship with adidas, the online retailer put hybrid training in the spotlight with the launch of its 'Very Ready to Work It' campaign.

The campaign kicked off in style with Very hosting an exclusive event earlier this month where guests put the whole collection to the test in a Les Mills HIIT session hosted by adidas ambassador Bronté Terrell.

The wider activity introduces the first ever adidas Originals Sport collection, blending iconic adidas Originals style with performance technology, alongside the Adizero Dropset Pro - a hybrid training shoe designed for strength, intervals and everything in between.

Shrina Patel, head of Very Media Group, commented: "As an online retailer, we're always looking for fun new ways to showcase our range of products. The 'Very Ready to Work It' campaign does exactly that, while also helping to inspire people to express their personal style without having to worry about compromising on performance. The new campaign also puts having the right footwear for training at the centre of the conversation, while spotlighting adidas's new Adizero Dropset Pro."