6 back-to-school shopping tricks every student should know

2. Connect your apps for the most personalized responses.

Your shopping experience should reflect your interests. In fact, 75% of college students say they want to shop from a personalized selection of products that prioritizes their favorite brands, sizes and styles. ¹Personal Intelligence lets you choose to securely connect the dots across your apps (like Gmail, Google Calendar and Google Photos), tailoring your shopping results across AI Mode in Search. The result is shopping recommendations that are even more "you."

For example, say you're looking for a duvet cover to match your new dorm room vibe. If you've chosen to connect Gmail, you'll get suggestions for products that will fit your mattress size and your style based on your campus housing assignment emails and past decor purchases.

3. Make Lens your shopping buddy.

Shopping in a store for unique dorm decor? If you spot a cool vintage chair, snap a photo using Google Lens to learn more about the style, find similar items online or options in a different color. Lens is also great for style inspiration. If a friend is raving about their comfy new clogs, just take a picture to see where you can buy yourself a pair.