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Valtech taps Adobe to deliver fast web experiences

October 08, 2024

Valtech leverages Edge Delivery Services in Adobe Commerce to achieve fast site speed for brands to boost traffic, conversions, and revenue.

Valtech, the Experience Innovation company, has kicked off its Always 100 project. As part of the collaboration, Valtech will merge its data, commerce, and technology expertise with the power of Edge Delivery Services in Adobe Commerce and Adobe Experience Manager to accelerate the development and implementation of high-performing websites. This marks a new era in Valtech's long history of leveraging Adobe Experience Cloud to drive innovation for its customers.

The Always 100 project's mission is to provide brands with an end-to-end commerce experience that drives key performance metrics and accelerates time to value for existing and new website builds. It entails Valtech building upon existing experience using AEM Edge Delivery Services and expertise driving headless Adobe Commerce implementations to introduce new features and functionalities - including product discovery, cart and checkout experience, B2B functionality, and more - all while maintaining website speed and performance.

"As a tech innovator, we're on a quest to create the world's fastest web experiences, and the Always 100 project is crucial to achieving this goal," said Christopher Brabender, VP Technology, Commerce at Valtech. "The project represents a promise to our clients that we will strive to ensure their site speed is lighting fast, through Edge Delivery Services in Adobe Commerce. We look forward to rolling this approach out to more Valtech clients."

The answer to slow websites

Website speed has a direct impact on organic traffic and conversion rates. 1 in 4 visitors would abandon a site that takes more than 4 seconds to load, and 82% of customers say slow page speeds affect their purchasing decisions. Despite these preferences, many commerce sites today remain too slow. Lighthouse performance scores for leading ecommerce sites built on solutions such as Squarespace and Shopify range between 16-27, out of 100. Through its Always 100 project, Valtech is committed to bringing the scores of its commerce clients as close to 100 as possible. Through a simple build process and a low reliance on heavy frontend frameworks, Valtech is able to deliver fast performance across content and product pages, regardless of customers engaging via desktop or mobile devices.

Always 100 also simplifies efforts for authors and developers. With Edge Delivery Services in Adobe Commerce, authors can use familiar tooling, including Google Drive and SharePoint, along with document-based authoring options. These intuitive tools can slash time-to-value and unlock rapid experience innovation. Developers can be up and running in minutes and work with native CSS and JavaScript rather than learning complex frameworks and products. Moreover, built-in pull request testing guarantees each commit maintains a 100 score through comparisons between live content and new developments, ensuring developers fully understand the speed impact with each commit.

Taking the partnership to new heights

Valtech has built up its expertise driving headless ecommerce implementations over many years as an Adobe Commerce and Adobe Experience Manager Sites Specialized Adobe Global Platinum Partner.

"Valtech's ability to deliver both creativity and technical excellence makes it the perfect partner for brands looking to enhance their commerce experiences," said Tony Sanders, Senior Director, Americas Partner Sales at Adobe. "The Always 100 project taps into powerful Adobe Experience Cloud solutions to help Valtech customers meet critical business objectives, including delivering increased traffic and better conversion rates."

To learn more about the Always 100 project and estimate the uplift in organic traffic and conversion rate for your business using Valtech's ROI calculator, please visit: https://www.valtech.com/en-us/blog/always-100-edge-delivery-services/

This announcement comes amid record growth and momentum for Valtech. Examples of the agency's recent work include market-leading brands like Toyota, Carters, Johnson Controls, and Heineken.

About Valtech

Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.

Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world's best-known brands, such as L'Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.