Western & Southern Life Ranks No. 3 in DALBAR Mobile InSIGHT Study

Western & Southern Life, a member of Western & Southern Financial Group, ranked No. 3 among Life Insurance & Annuity mobile websites evaluated in DALBAR's 2025 Mobile InSIGHT study, earning a score of 93.55 out of 100 and DALBAR's highest designation of Excellent.

DALBAR evaluated 26 mobile websites across the retirement, life insurance and annuity, and mutual fund industries. Eleven aspects of the mobile experience were assessed. Western & Southern Life's site earned maximum scores in six categories: design, mobile optimization, ease of use, support, navigation and behavior-centric features.

The recognition reflects Western & Southern's continued focus on making it easier for customers to access information and interact with the company through convenient, intuitive digital experiences.

What is DALBAR's Mobile InSIGHT study?
DALBAR's Mobile InSIGHT study evaluates financial services firms' mobile-optimized websites and recognizes firms that provide a meaningful user experience designed for mobile use.

The 2025 review evaluated 26 mobile websites across three audiences: retirement, life insurance and annuity, and mutual fund customers. Sites were scored from 0 to 100 and ranked within their respective audiences.

How did Western & Southern Life rank in DALBAR's 2025 study?
Western & Southern Life ranked No. 3 among Life Insurance & Annuity mobile websites with a score of 93.55 out of 100, earning DALBAR's Excellent designation.

What areas of Western & Southern Life's mobile website earned top marks?
Western & Southern Life earned the maximum score in six evaluation categories: design, mobile optimization, ease of use, support, navigation and behavior-centric features. DALBAR's behavior-centric category evaluates features that help customers complete tasks online, including request verification, filtering, progress indicators and print or download options.

DALBAR scores between 80 and 100 are considered Excellent, its highest designation.