Expedia TAAP Rewards Continues Global Expansion

Expedia TAAP offers reward points to incentivize travel advisors on bookings

SEATTLE, October 30, 2025 - Today, Expedia Travel Agent Affiliate Program (TAAP) announces the expansion of its rewards program to Brazil, U.K., Spain, Germany, Netherlands, Australia, and New Zealand. The program enables travel advisors to earn rewards by making eligible bookings on the Expedia TAAP platform.

Expedia TAAP Rewards goes beyond commission, offering travel advisors personalized recognition through a variety of reward options. Each advisor can earn reward points on eligible bookings and redeem them for gift cards from leading global retailers-giving them the flexibility to choose rewards that suit their lifestyle. The program is designed to celebrate advisors' contributions while helping them boost their earnings and impact.

Since launching in the U.S. in 2022 and expanding to Canada and Mexico in 2024, Expedia TAAP Rewards has gained strong traction across North America. In the U.S., 59% of active Expedia TAAP advisors are enrolled, and Canada has seen even higher engagement, with 66% of advisors participating. In Mexico, nearly half of all active advisors are enrolled. These results highlight the program's success in recognizing agent contributions and delivering rewards that truly resonate.

In today's dynamic travel landscape, shaped by evolving policies, new requirements, and unexpected disruptions, the expertise of travel advisors is more essential than ever. As demand for always-on travel support continues to surge, Expedia TAAP Rewards offers timely recognition for the advisors who deliver personalized, and seamless travel experiences.

The expansion of Expedia TAAP Rewards not only reflects the global rise in travel demand but also highlights the indispensable role of advisors. By celebrating their contributions and offering meaningful rewards, we empower them to continue providing the high-touch service travelers value most.

"Travel advisors invest so much in their clients-time, expertise, and care to ensure every trip is seamless," said Robin Lawther, Vice President of Expedia TAAP. "With Expedia TAAP Rewards, we're proud to invest in them in return, giving advisors the tools, recognition, and benefits they need to thrive in 2025 and beyond."

To learn more about Expedia TAAP, visit www.expediataap.com.

About Expedia TAAP

Expedia Travel Agent Affiliate Program (TAAP), a division of Expedia Group, is the trusted global retail booking platform that connects travel agents to Expedia Group's global portfolio of hotels, vacation rentals, flights, packages, car rentals, and activities. Established with the mission to empower travel agencies by granting them access to Expedia's worldwide travel inventory, Expedia TAAP remains dedicated to fostering the growth of travel agencies through its cutting-edge technology, diverse travel supply, impressive rates, and comprehensive support services. To learn more visit www.expediataap.com.

About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.

Expedia Group's three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®. Its B2B arm, Private Label Solutions, delivers industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group Advertising helps partners extend their reach and connect with travelers across its travel sites and a broad range of offsite channels through its travel media network.

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